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Editorial Director, Social

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Major Players Limited

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Location:
United Kingdom , London

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Category:
Media

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Contract Type:
Not provided

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Salary:

75000.00 - 85000.00 GBP / Year
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Job Description:

A premium social publisher is seeking an Editorial Director, Social to lead its Beauty, Fashion and Lifestyle vertical. This is a senior leadership role overseeing creator-led, platform-native brands with significant audience reach and commercial ambition. All content production is delivered in house by a multidisciplinary team spanning creative, design and commercial functions. You will lead a core editorial team of four, including a Creator Lead and social creators, while collaborating with a wider team of approximately 80 across the business. The focus is high-quality, social-first storytelling across TikTok, Instagram and owned channels including newsletters.

Job Responsibility:

  • Lead the overall editorial strategy and social direction across Beauty, Fashion and Lifestyle brands
  • Oversee daily content output, ensuring quality, consistency and cultural relevance
  • Manage and develop a team including a Creator Lead and social creators
  • Define tone of voice, brand positioning and long-term audience strategy
  • Drive performance across TikTok, Instagram and newsletter channels
  • Use data, platform insights and audience behaviour to guide decision-making
  • Partner closely with commercial teams to deliver high-quality branded campaigns
  • Report against editorial KPIs, audience growth and revenue objectives
  • Identify new opportunities for expansion within the lifestyle vertical
  • Champion innovation across formats, creators and platform evolution

Requirements:

  • Proven experience leading social-first editorial or content teams
  • Strong background within beauty, fashion or lifestyle publishing
  • Deep understanding of TikTok and Instagram ecosystems
  • Experience working within a commercially driven publishing environment
  • Confident stakeholder manager, comfortable operating at senior level
  • Strong grasp of social media business models, partnerships and monetisation
  • Data-informed, creatively ambitious and culturally aware

Additional Information:

Job Posted:
March 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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