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A premium social publisher is seeking an Editorial Director, Social to lead its Beauty, Fashion and Lifestyle vertical. This is a senior leadership role overseeing creator-led, platform-native brands with significant audience reach and commercial ambition. All content production is delivered in house by a multidisciplinary team spanning creative, design and commercial functions. You will lead a core editorial team of four, including a Creator Lead and social creators, while collaborating with a wider team of approximately 80 across the business. The focus is high-quality, social-first storytelling across TikTok, Instagram and owned channels including newsletters.
Job Responsibility:
Lead the overall editorial strategy and social direction across Beauty, Fashion and Lifestyle brands
Oversee daily content output, ensuring quality, consistency and cultural relevance
Manage and develop a team including a Creator Lead and social creators
Define tone of voice, brand positioning and long-term audience strategy
Drive performance across TikTok, Instagram and newsletter channels
Use data, platform insights and audience behaviour to guide decision-making
Partner closely with commercial teams to deliver high-quality branded campaigns
Report against editorial KPIs, audience growth and revenue objectives
Identify new opportunities for expansion within the lifestyle vertical
Champion innovation across formats, creators and platform evolution
Requirements:
Proven experience leading social-first editorial or content teams
Strong background within beauty, fashion or lifestyle publishing
Deep understanding of TikTok and Instagram ecosystems
Experience working within a commercially driven publishing environment
Confident stakeholder manager, comfortable operating at senior level
Strong grasp of social media business models, partnerships and monetisation
Data-informed, creatively ambitious and culturally aware