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Sitting within the editorial team, the Editor – Luxury and Premium will be responsible for ideating, developing and delivering copy across the FLANNELS and FRASERS ecosystem. Guided by each fascia’s brand strategy and tone of voice, they will be responsible for copy and content curation across all categories, including fashion, beauty and home. Responsible for developing and delivering the content calendar, they’ll manage the content roadmap, define the brand voice and drive the messaging framework for everything from campaigns to content series. A guardian of brand voice, storytelling and execution, they’ll ensure content is on message and delivering against the content strategy.
Job Responsibility:
Lead the development and execution of the always-on content calendar, from ideation through to delivery
Own and evolve the brand voice, ensuring all copy is consistent and platform appropriate
Ideate, write and curate editorial content across FLANNELS and FRASERS blog platforms, informed by insights, commercial priorities, cultural relevance, and SEO/GEO best practices
Conduct interviews with designers, influencers and campaign talent across multiple touchpoints
Deliver and adapt content across channels, including CRM, paid media, retail, social and web
Edit and oversee copy produced for brand partners, ensuring quality and alignment
Contribute to campaign development by producing compelling copy that supports creative concepts and broader brand and media strategies
Mentor and develop junior writers, providing clear editorial direction and feedback
Manage the day-to-day running of editorial calendars, ensuring deadlines are met and content is delivered to a high standard
Collaborate closely with the Content Manager to amplify content across brand
Requirements:
Exceptional writing and editing skills, with the ability to adapt tone across multiple brand voices
Strong editorial judgment with a keen eye for detail across both copy and visual storytelling
Highly organised, with the ability to manage multiple projects simultaneously under tight deadlines
Creative thinker with a proactive approach to ideation and problem-solving
Self-motivated, adaptable and collaborative, with a positive, solutions-focused mindset
Excellent proofreading and editing capabilities, including managing external contributors and junior team members
A strong understanding of SEO and GEO and the ever-changing AI landscape and how this shapes content
Culturally aware, with a strong interest in fashion and beauty
Experience leveraging AI tools to enhance content creation and efficiency
Hands-on experience with CMS platforms and a solid understanding of digital content publishing
What we offer:
Frasers Champion- peer nominated scheme where 8 winners will receive double their pay for a month
Retail Reconnect – head office employees will gain insights by spending one to two days in one of our stores or the warehouse
Fearless 1200 – reward colleagues across the business for living our values and delivering impact
Frasers Fit – free gym classes for employees as well as discounted memberships to our clubs
Retail Trust – all employees get free access and support from the Retail Trust charity including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support