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360 Resourcing Solutions Logo 360 Resourcing Solutions · IT - Software Development

ECRM Manager

United Kingdom, Pampisford Employment contract · Job Posted June 10, 2026
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Job Description

We’re looking for a commercially minded ECRM Manager to shape and grow our customer engagement strategy across digital channels. This role plays a key part in driving customer loyalty, repeat purchases and long-term value across a broad audience - from trade professionals and contractors to DIY customers. Combining data, creativity and technology, you’ll lead the delivery and continuous optimisation of targeted, insight-driven campaigns and lifecycle journeys that create measurable commercial impact. This is a hands-on role with strong strategic influence, offering the opportunity to help define how we connect with, engage and grow our customer base.

Job Responsibility

  • Deliver the eCRM strategy across the full customer lifecycle, driving segmentation, personalisation, and optimisation of customer journeys
  • Plan and execute multichannel campaigns aligned to commercial goals, managing the campaign calendar and key stakeholder inputs
  • Build and optimise automated journeys, using data and behavioural insights to enhance relevance and experience
  • Analyse performance, identify growth opportunities, and turn insights into actionable improvements
  • Lead testing programmes and embed a continuous test-and-learn approach
  • Manage the eCRM platform, ensuring data accuracy, compliance, and seamless integrations
  • Partner across teams to deliver consistent, customer-focused experiences and manage external partners where needed

Requirements

  • Experience in CRM, lifecycle marketing or digital customer engagement - ideally within retail, trade, or B2B environments
  • Proven track record of delivering measurable commercial results through eCRM activity
  • Strong understanding of segmentation, automation and lifecycle marketing
  • Hands-on experience using CRM or marketing automation platforms such as Bloomreach, Salesforce or Braze
  • Analytical mindset and ability to turn data into clear, actionable insights
  • Strong communication and stakeholder management skills

Nice to have

  • Experience in retail, ecommerce, or trade sectors
  • Knowledge of the building materials industry

What we offer

  • 23 days holiday plus bank holidays (31 days per year)
  • Company bonus scheme based on performance
  • Contributory pension and life assurance
  • Discounts on high street retailers, supermarkets, restaurants, gyms and cinemas
  • Colleague discount across group brands
  • Attraction and travel discounts
  • Training and development programmes
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