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Drive the strategy of the digital shelf with a strong understanding of brand content, digital merchandising and retailer algorithms. Develop eContent strategies & best practices, educate brand teams, and ensure requirements are met to drive the eCommerce business.
Job Responsibility:
Develop eContent strategies & advance best practices to drive findability and conversion
Synthetize consumer, category, competitive, and retailer insights to develop strategies and bring A/B test opportunities
Effectively communicate strategies and best practices to internal and agency teams
Ensure strong creative direction and requirements compliance to produce engaging and compelling eContent
Demonstrate strong cross-functional collaboration with Sales, Category, Vendors and Agency partners to provide robust performance, competitive insights, and opportunities to develop Best-In-Class eContent
Drive eContent strategic planning, calendar execution, and measurement through soliciting cross-functional input, defining priorities and delegating tasks effectively
Lead continuous optimization planning, execution and measurement
Requirements:
Bachelor’s Degree
5+ years of experience in eCommerce, Digital Marketing, eContent, SEO or equivalent
3+ years of experience working with eCommerce management platforms (ex. Stackline, NIQ, Commerce IQ)
2+ years of experience working with content publishing platforms (ex. Salsify, Syndigo) and project management tools (ex. Adobe Workfront)
Nice to have:
1+ years of experience in digital shelf analytics, paid search and retail media is preferred