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Ecommerce Senior Manager

tower28beauty.com Logo

Tower 28 Beauty, Inc.

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Location:
United States , Los Angeles

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Category:
-

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Contract Type:
Not provided

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Salary:

125000.00 - 145000.00 USD / Year
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Job Description:

Tower 28 is seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

Job Responsibility:

  • Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
  • Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
  • Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
  • Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making
  • Demonstrate initiative, problem-solving, and a highly cross-functional approach
  • Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
  • Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
  • Ensure cohesive digital storytelling from awareness through conversion and retention
  • Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
  • Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
  • Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
  • Use performance insights to inform content strategy, merchandising, and broader digital priorities
  • Ensure paid efforts ladder into larger brand moments while driving efficient growth
  • Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
  • Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
  • Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows

Requirements:

  • 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
  • Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
  • Strong analytical judgment with the ability to translate performance insights into decisive action
  • Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
  • Fluent in both creative digital storytelling and performance-driven execution
  • Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
  • Comfortable being directly accountable for DTC performance in a fast-paced environment

Nice to have:

  • Hustle: Resourcefulness, can-try-attitude, out of the box thinking
  • Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
  • Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects
  • Cool: Stay calm under pressure, ability to influence, high emotional intelligence
  • Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change
What we offer:
  • Excellent benefits, including healthcare, dental, vision
  • Holidays, vacation, and sick time
  • Summer Fridays and quiet week between Christmas and New Years

Additional Information:

Job Posted:
January 19, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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