Ecommerce Senior Manager Job at Tower 28 Beauty, Inc. (Los Angeles)

Job Description

Tower 28 is seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

Job Responsibility

Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making
Demonstrate initiative, problem-solving, and a highly cross-functional approach
Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
Ensure cohesive digital storytelling from awareness through conversion and retention
Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
Use performance insights to inform content strategy, merchandising, and broader digital priorities
Ensure paid efforts ladder into larger brand moments while driving efficient growth
Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows

Requirements

6-8+ years of experience owning ecommerce and digital growth for a consumer brand
Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
Strong analytical judgment with the ability to translate performance insights into decisive action
Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
Fluent in both creative digital storytelling and performance-driven execution
Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
Comfortable being directly accountable for DTC performance in a fast-paced environment

Nice to have

Hustle: Resourcefulness, can-try-attitude, out of the box thinking
Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects
Cool: Stay calm under pressure, ability to influence, high emotional intelligence
Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

What we offer

Excellent benefits, including healthcare, dental, vision
Holidays, vacation, and sick time
Summer Fridays and quiet week between Christmas and New Years

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Ecommerce Senior Manager

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