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Ecommerce Marketing Manager

United Kingdom, Staplehurst · Job Posted March 02, 2026
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Job Description

This is a commercial, hands-on role responsible for driving online wine sales across Balfour’s direct-to-consumer channels. The Ecommerce Manager will own performance across paid media (Meta, PPC, programmatic), website optimisation and marketing automation. You will be accountable for revenue growth, conversion rate, customer acquisition cost and repeat purchase.

Job Responsibility

  • Own the performance of Balfour’s DTC website
  • Improve conversion rate, AOV and customer lifetime value
  • Plan and execute Meta advertising strategy (Facebook & Instagram), PPC campaigns (Search, Shopping, Display) and programmatic
  • Manage budgets with clear ROAS and CAC targets
  • Support email marketing and automation platform (e.g. Klaviyo or similar)
  • Build lifecycle journeys: welcome, repeat purchase, reactivation, Wine Club upsell
  • Develop audience segmentation based on behaviour and purchase data
  • Work closely with brand, content, hospitality and production teams
  • Align digital campaigns with product launches and winery activity
  • Ensure compliance with UK alcohol marketing and age verification regulations

Requirements

  • Minimum 5 years’ experience in Ecommerce, with direct responsibility for revenue growth
  • Proven track record of scaling online sales in a DTC or premium brand environment
  • Strong hands-on experience with: Meta Ads Manager
  • Google Ads
  • Programmatic platforms
  • Shopify or similar CMS
  • Google Analytics
  • Email marketing / marketing automation platforms (e.g. Klaviyo)
  • Analytical, practical and proactive
  • Entrepreneurial mindset with optimism and accountability
  • You must be able to work from the Winery 3 days per week, which is commutable from London Bridge, Waterloo East and London Charing Cross

Nice to have

Experience in wine or luxury lifestyle brands is advantageous but not essential

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