Ecommerce Marketing Manager

• Own the performance of Balfour’s DTC website
• Improve conversion rate, AOV and customer lifetime value
• Plan and execute Meta advertising strategy (Facebook & Instagram), PPC campaigns (Search, Shopping, Display) and programmatic
• Manage budgets with clear ROAS and CAC targets
• Support email marketing and automation platform (e.g. Klaviyo or similar)
• Build lifecycle journeys: welcome, repeat purchase, reactivation, Wine Club upsell
• Develop audience segmentation based on behaviour and purchase data
• Work closely with brand, content, hospitality and production teams
• Align digital campaigns with product launches and winery activity
• Ensure compliance with UK alcohol marketing and age verification regulations

• Minimum 5 years’ experience in Ecommerce, with direct responsibility for revenue growth
• Proven track record of scaling online sales in a DTC or premium brand environment
• Strong hands-on experience with: Meta Ads Manager
• Google Ads
• Programmatic platforms
• Shopify or similar CMS
• Google Analytics
• Email marketing / marketing automation platforms (e.g. Klaviyo)
• Analytical, practical and proactive
• Entrepreneurial mindset with optimism and accountability
• You must be able to work from the Winery 3 days per week, which is commutable from London Bridge, Waterloo East and London Charing Cross

Experience in wine or luxury lifestyle brands is advantageous but not essential