Ecommerce Marketing Manager Job at Origin Coffee (Porthleven, Cornwall)

Job Description

Origin Coffee is looking for a commercially minded Ecommerce Marketing Manager to lead and deliver digital marketing activity across our Ecommerce channel. In this role, you'll own the Ecommerce trading calendar, developing integrated campaigns across CRM, paid media, onsite, and app to drive growth, engagement, and revenue. Working closely with the Head of Ecommerce, you'll balance brand storytelling with commercial performance, ensuring every customer touchpoint reflects a distinctly Origin experience. You'll collaborate across Ecommerce, Retail, and Wholesale teams to deliver a seamless omnichannel customer journey, using insight and performance data to optimise campaigns and shape future strategy. This is an exciting opportunity for a marketing-led Ecommerce professional who thrives on combining creativity, customer experience, and commercial results.

Job Responsibility

Own and manage Origin's Ecommerce trading calendar, planning activity that delivers against revenue targets while creating engaging and brand-led customer experiences
Identify and execute key commercial opportunities throughout the year, balancing product launches, seasonal campaigns, promotions, and brand storytelling
Lead the development and delivery of integrated digital campaigns across CRM, paid media, onsite, and app, ensuring activity is aligned, customer-focused, and commercially effective
Work closely with the Head of Ecommerce to translate trading priorities into high-performing marketing plans that drive growth, engagement, and conversion
Collaborate with Brand, Retail, Wholesale, CRM, and Paid Media teams to create cohesive omnichannel campaigns and maximise the impact of key trading moments
Help shape campaign messaging, creative direction, and content strategies that resonate with customers and strengthen the Origin brand
Guide onsite campaign execution, ensuring content, storytelling, and customer journeys are compelling, relevant, and consistently on-brand
Use customer insights, campaign performance data, and market trends to inform decision-making, uncover opportunities, and continuously improve results
Establish clear objectives and success measures for campaigns, using performance analysis and testing to optimise future activity
Champion a customer-centric approach across all digital touchpoints, ensuring every interaction delivers a distinctly Origin experience while driving measurable commercial outcomes

Requirements

Proven experience in a digital marketing role, ideally within premium lifestyle or the speciality coffee sector
Exceptional project management and organisational skills, with the ability to prioritise in a fast-paced environment
Strong campaign planning and execution skills, with the ability to collaborate effectively with stakeholders across multiple teams to deliver high-performing marketing initiatives
Commercially minded with experience in metrics, analytics, and data-driven insights
Excellent communication and copywriting skills, with a keen eye for detail and Origin’s visual aesthetic
Passionate about sustainability and a premium customer experience
A proactive self-starter who thrives in a collaborative and innovative environment
Solutions-focused and adaptable, always ready to embrace challenges and learn
A natural storyteller with a deep appreciation for speciality coffee and craftsmanship
Driven by purpose, committed to contributing to Origin’s growth and success

What we offer

26 days’ holiday, including your birthday off, plus flexible bank holidays
Unlimited coffee and discounts on merchandise and partner products
B Corp certified and proudly independent
People-first culture with meaningful, values-led work
SCA training and learning opportunities for everyone
Enhanced family leave, sick pay, period leave, and personal days
5% employer pension contribution
24/7 Employee Assistance Programme and GP service
Two paid volunteering days each year

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Ecommerce Marketing Manager

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