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Ecommerce Manager EU

Germany, Munich 100000.00 - 110000.00 EUR / Year · Job Posted January 16, 2026
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Job Description

Piper Maddox is working with a fast-growing North American leader in the e-bike and retail space that is entering the European market and opening a new office in Munich. The E-Commerce Manager EU will own the strategic development and continuous optimisation of the European online store, with full responsibility for driving conversion, revenue growth, and the end-to-end digital customer journey.

Job Responsibility

  • Own and optimise the EU e-commerce experience with a focus on conversion, AOV, and revenue per visitor
  • Define and manage merchandising strategy, product assortment, upselling, and cross-selling initiatives
  • Plan and execute promotions, pricing strategies, and inventory-driven campaigns in collaboration with Sales and Operations
  • Map, analyse, and continuously improve the customer journey from landing page through checkout
  • Lead PDP, checkout, and UI/UX optimisation initiatives alongside Web Operations and QA
  • Implement onsite personalisation and automation, including recommendations, site search, dynamic content, and re-engagement triggers
  • Define, track, and own key e-commerce KPIs, translating performance data into actionable insights
  • Partner closely with Growth Marketing on testing, reporting, and optimisation initiatives
  • Collaborate cross-functionally with Brand, IT, Product, Finance, and Operations to ensure alignment with commercial and customer goals

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of experience in e-commerce strategy, ideally within a D2C environment
  • Strong background in conversion optimisation, merchandising, and customer journey design
  • Highly analytical with the ability to turn data into commercial actions
  • Solid understanding of e-commerce platforms, tools, and best practices
  • Knowledge of EU consumer behaviour and GDPR requirements

Nice to have

  • Experience in the bike or lifestyle products industry is a plus
  • Passion for digital commerce and customer experience

What we offer

  • 30 days of annual leave
  • Employee discount on products
  • Strong growth and development opportunities as the business scales in Europe
  • Team-focused culture with regular company events and activities
  • Additional benefits are currently in development

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