Ecommerce Lead

• Develop and execute the ecommerce strategy in line with overall business objectives, driving sustainable growth across all digital channels
• Monitor and optimise daily and weekly trading performance, identifying risks, opportunities, and key actions to maximise sales
• Oversee all aspects of the website and app, ensuring a seamless, mobile-first customer experience that reflects the brand and drives conversion
• Drive international ecommerce growth through market-specific strategies, localisation of content, and optimisation of user experience, trading, and operations in key regions
• Continuously improve onsite merchandising, navigation, search, checkout, and overall conversion performance through data-driven optimisation
• Oversee the trading and promotional calendar, ensuring alignment with brand, marketing, and commercial priorities
• Oversee the CRO and development roadmap, enhancing trading metrics and customer satisfaction
• Lead and support the ecommerce team, consisting of trade and digital product/optimisation channels, ensuring effective and efficient execution across trading, on-site merchandising, content publishing, and site optimisation including development and CRO
• Foster a culture of collaboration, curiosity, and innovation within the team
• Support the growth and development of two direct reports, the Digital Product Manager and Ecommerce Trading Manager, providing coaching and strategic direction
• Collaborate closely with key functions - including Omnichannel Growth, Marketing, Merchandising, Retail, and Operations - to deliver a strong, integrated omnichannel experience
• Manage relationships with external partners and platforms, ensuring effective delivery of projects, enhancements, and trading initiatives
• Act as a key stakeholder for ecommerce within the business, influencing strategic decisions and representing digital priorities

• 6+ years experience in Ecommerce within a fast-paced environment
• Experience of working in a scale up environment as well as entering new and emerging markets
• Excellent leadership, communication, and stakeholder management skills
• Experience leading, developing, and inspiring high-performing teams
• A drive to continuously improve, innovate, and stay ahead of ecommerce and digital trends
• Strong commercial acumen with a deep understanding of trading performance, customer behaviour, and conversion drivers
• Proven experience optimising customer journeys end-to-end, with knowledge of CRO, UX, and development

Experience working with apps and Shopify Plus is advantageous

bonus