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Ecommerce Lead

United Kingdom, Wirral Employment contract 39000.00 - 42000.00 GBP / Year · Job Posted May 16, 2026
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Job Description

Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We've built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.

Job Responsibility

  • Lead the daily trading and optimisation of the Oh Polly and Bo+Tee websites
  • Own homepage strategy, category merchandising and onsite customer journey
  • Monitor sales performance, conversion and trading KPIs
  • Identify opportunities to improve revenue, AOV and customer experience
  • Manage promotional activity and ensure campaigns are executed accurately
  • Oversee onsite merchandising, search and navigation strategy
  • Lead the execution of major campaigns, launches and promotional events
  • Coordinate launch plans across Ecommerce, Marketing, CRM, Creative and Buying teams
  • Ensure all onsite assets, products and links are delivered accurately and on time
  • Support testing and optimisation initiatives to improve performance
  • Support and guide Ecommerce Executives and Assistants
  • Help prioritise workload and ensure trading tasks are delivered efficiently
  • Encourage high standards across ecommerce operations and execution
  • Analyse website performance and customer behaviour
  • Produce regular trading reports with clear commercial insights
  • Use data to identify trends, risks and growth opportunities
  • Share performance updates and recommendations with senior stakeholders
  • Support website issue management and liaise with Tech teams where needed
  • Ensure all onsite content is accurate, customer-focused and commercially effective
  • Maintain strong attention to detail across all ecommerce activity

Requirements

  • Previous experience in an Ecommerce Lead, Ecommerce Executive or Digital Trading role
  • Strong ecommerce trading and merchandising experience
  • Excellent commercial awareness and analytical skills
  • Experience working within fashion, retail or fast-paced ecommerce preferred
  • Strong organisational and project management skills
  • Ability to manage multiple priorities and deadlines
  • Confident stakeholder management and communication skills
  • Experience using ecommerce platforms, CMS systems and analytics tools
  • Passion for ecommerce, digital retail and customer experience
  • Experience using Shopify platform
  • Knowledge of Search, Merchandising and Recommendation tools
  • Experience managing or mentoring junior team members
  • Understanding of CRO and onsite optimisation principles
  • Experience working across international ecommerce markets

What we offer

  • 50% discount on all Oh Polly and Bo+Tee products
  • An extra day off for your birthday
  • Corporate gym membership (subject to tax)
  • Cycle to work scheme
  • Learning and development opportunities
  • Company pension
  • Company social events

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