Ecommerce Head of Brand & Marketing

• Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers)
• Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency
• Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS
• Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused
• Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets
• Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency

• Extensive experience managing e-commerce brand and marketing functions with full budget and team ownership
• Proven track record of balancing brand equity with highly technical performance marketing
• Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS)
• Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS)
• Decisive & Resilient
• Customer-Obsessed & Collaborative

Familiarity with Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe Suite, or Later

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years
• Scheme to help you buy extra holiday
• An extra day's paid leave each year to volunteer
• Big moment day - an extra day’s paid leave for a moment that matters to you
• Bonus scheme
• Company pension contributions matched up to 6%
• Enhanced family leave
• Healthcare cash plan
• Car lease scheme
• Wellbeing support including a 24/7 assistance programme
• Access to discounts including 15% off with Yimbly
• Interest-free loans including for season tickets and technology