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Ecommerce Director

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Unilever

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Location:
United States , El Segundo

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Category:
-

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Contract Type:
Not provided

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Salary:

221100.00 - 386925.00 USD / Year
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Job Description:

The eCommerce Director will lead the development of enterprise-wide ecommerce strategy and capabilities across Amazon, DTC and key online retail partners and other channels. Operating from a central role within a multi-brand portfolio, this role enables and accelerates eCommerce performance cross all 8 brands – while ensuring that each brand retains ownership of its channel execution.

Job Responsibility:

  • Define the overarching eCommerce strategy across DTC, Amazon, marketplaces and retail partners
  • Ensure each brand has a clearly defined role for ecommerce channels and KPIs (especially Amazon and DTC) in context of their broader brand and channel strategy
  • Build frameworks for category growth, assortment planning, and channel specific demand levers
  • Develop annual eCommerce guidance aligned with brand flywheels and activation plans
  • Identify global eCommerce opportunities, trends, and emerging platforms for long-term growth
  • Partner with brands’ ecommerce & commercial leads to drive vendor negotiations, joint business plans, and brand protection strategies
  • Partner with brand teams to deliver ongoing improvement on the key Amazon metrics, improving brands’ visibility, traffic, conversion, and ranking
  • Build best practices for Amazon inclusive of PDP content, SEO, paid search, retail media, ratings and reviews, and operational excellence
  • Establish standards for DTC performance aligned with the channel strategy and role, including key metrics like new user acquisition vs retention, UX/UI, conversion rate optimization, AOV, LTV, effectiveness of lifecycle marketing, and personalization
  • Partner with brand teams to deliver ongoing improvement on the key metrics based on the agreed-to channel strategy and role
  • Support DTC-exclusive merchandising, launches, and promotional strategies
  • Create standards for content, digital merchandising, brand storytelling, search visibility, and retail media investment
  • Guide brand teams in crafting differentiated experiences within premium retailer digital ecosystems
  • Support retailer exclusive kits, bundles, and promotional programs
  • In partnership with the Marketing team / CoE, build eCommerce demand generation capabilities across SEO/SEM, paid social, CRM, affiliate, influencer commerce, and retail media
  • Ensure full-funnel media approaches ladder into brand strategies and directly improve eCommerce performance across channels
  • Build centralized eCommerce dashboards and reporting in partnership with the portfolio data analytics team
  • Lead digital shelf analysis and drive improvements in content quality, discoverability, and conversion
  • Deliver insights that influence brand strategies, innovation, and long-term planning
  • Develop training programs, certification tracks, and playbooks for teams across brands and regions
  • Foster a global community of eCommerce practitioners to share insights, tools, and best practices
  • Define the future eCommerce capability roadmap – including technology, processes, and core competencies
  • Collaborate with marketing, supply chain, finance, technology and brand leadership teams to drive consistent and aligned eCommerce strategies
  • Manage relationships with key digital partner, retail media networks, and e-commerce agencies
  • Ensure seamless integration of eCommerce priorities into broader business and brand strategies

Requirements:

  • 10+ years of eCommerce leadership experience in prestige beauty, luxury, premium lifestyle, or comparable consumer categories
  • Strong experience on Amazon is a must, with a track record of success in key account management, content, retail media, and marketplace operations
  • Expertise in DTC, including onsite optimization, CRO, CRM/lifecycle marketing, and conversion-driving merchandising
  • Experience working with premium retail.com partners, understanding digital merchandising and retail media expectations
  • Proven ability to operate in a multi-brand, global environments
  • Strong communication, storytelling, and influence skills with the ability to guide and elevate teams without direct authority
  • Highly data-literate with experience using eCommerce analytics and retail media platforms
  • Demonstrated ability to build capabilities, establish standards, and develop talent
  • Thrive in a fast-paced, collaborative environment focused on growth, innovation, and performance
What we offer:
  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • Eligible to participate in our benefits plan
  • Health insurance (including prescription drug, dental, and vision coverage)
  • Retirement savings benefits
  • Life insurance and disability benefits
  • Parental leave
  • Sick leave
  • Paid vacation and holidays
  • Access to numerous voluntary benefits

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
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