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Ecommerce Digital Product Lead

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Vodafone

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Location:
Türkiye , İstanbul

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Ecommerce Digital Product Lead oversees the entire lifecycle of the digital journey on the Vodafone website or “Yanımda” App from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, to UI development. Ecommerce Digital Product Lead is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a bridge between the business and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.

Job Responsibility:

  • Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels
  • Lead the end-to-end digital journey design and continuous optimization of acquisition funnels, ensuring seamless online conversion across all digital touchpoints
  • Scout emerging technologies and AI-driven innovations across industries, translating relevant trends into actionable digital product opportunities
  • Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes
  • Propose digital only solutions by knowing the relevant products, solutions, features & their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions
  • Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges
  • Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
  • Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
  • Create a world class digital experience for digital customers on My Vodafone App and Web
  • Work agile in squads closely with Frontend/Backend developers and UX/UI designers

Requirements:

  • Bachelor Degree in engineering, pure sciences or business
  • Advanced verbal and written communication skills in English
  • Strong leadership qualities
  • Ability to balance the needs of partners from different disciplines and teams
  • Experienced in A/B testing and conversion optimization (Adobe Target)
  • Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO)
  • Curious about new technologies and eager to learn and apply AI tools in day-to-day product work
  • Keeps up with the latest developments in AI, digital products, and emerging tech trends
  • Good at data analysis and data driven decision making ability
  • Experienced in product management, digital technologies and innovations, user experience, data analytics
  • Results-oriented with strong planning and organizational skills
  • Problem solving & decision making
  • Insight driven, analytic and out-of-the- box thinking skills
What we offer:
  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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