Ecommerce Digital Marketing Lead

• Google Shopping Optimisation & Retargeting – Manage product feeds, bid strategies, audience segmentation, and ROAS tracking to drive high-intent traffic to product pages
• Meta Dynamic Ads (Facebook & Instagram) – Oversee audience targeting, ad creative iterations, and campaign performance tracking to drive conversions at the lowest possible CPA
• Klaviyo Email Campaigns – Develop and refine segmentation strategies for automated flows, including abandoned cart recovery, post-purchase upselling, and loyalty campaigns
• Analytics & Performance Monitoring – Track on-site activity, user behaviour, and conversion funnels using analytics tools, providing actionable insights for continuous improvement
• SEO & Content Strategy – Implement keyword-rich content strategies, oversee blog content, optimise product descriptions, and manage technical SEO initiatives to enhance search visibility
• Design & Promotional Work – Create and oversee the development of landing pages, promotional graphics, and engaging visual content to support campaign performance and brand consistency

• Proven experience in Google Ads (Shopping, Display, Retargeting) and Meta Ads
• Strong understanding of CPA, ROAS analysis, and performance forecasting
• Ability to analyse and optimise digital marketing campaigns using tracking and reporting tools
• Experience in SEO and content strategy development
• Hands-on experience with email marketing automation (Klaviyo preferred)
• Proficiency in Google Analytics and conversion tracking
• A strategic mindset with the ability to manage budgets effectively and optimise spend for maximum ROI

Creative skills to support visual and promotional work, desirable but not essential

• Profit Share Bonus Scheme
• Online discount portal, including money off retail brands and holidays
• Employee Care Helpline and access to a digital GP
• Staff discount scheme
• Death in Service benefit
• Formal training and career progression opportunities