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Ecommerce Content Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Irving

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Category:
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Contract Type:
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Salary:

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Job Description:

Ecommerce Content Specialist partners with Site Content, Merchandising, Marketing, UX, and Creative teams to plan, create, and optimize onsite content that drives engagement, conversion, and category performance across ecommerce platforms. This role owns content execution within the CMS, supports SEO initiatives, analyzes performance, and ensures a cohesive, high‑quality omnichannel customer experience.

Job Responsibility:

  • Plan, create, publish, and optimize onsite content to support product categories, campaigns, and brand initiatives
  • Collaborate with merchandising, marketing, UX, creative, and agency partners to ensure accurate execution aligned to briefs, wireframes, and brand standards
  • Optimize site navigation, content structure, internal search, and SEO in alignment with best practices
  • Analyze content performance and customer behavior, maintain dashboards, and share actionable insights with cross‑functional teams
  • Conduct site audits, manage tickets, support UAT, and leverage third‑party tools to enhance onsite experience

Requirements:

  • 3+ years of experience in content marketing, digital marketing, or ecommerce
  • Hands‑on experience with ecommerce platforms, CMS tools, SEO, and web analytics
  • Proficiency with tools such as Adobe Analytics, Excel, JIRA, Bazaarvoice, and similar platforms
  • Bachelor’s degree in Business, Marketing, Merchandising, or related field (preferred)
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan
  • free online training

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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