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At Rapha, we want to make cycling the most important sport in the world, by transforming the lives of millions. We are on a mission to create the world’s greatest club through our Rapha Cycling Club (RCC). The eCommerce Content Executive will contribute to this mission by supporting the execution and optimisation of our website's core informational and inspirational content, ensuring every page is on-brand, commercially effective, and optimised for both search engines (SEO) and user experience. You will report directly to the Senior eCommerce Content Manager, working closely with them on day-to-day operations and contributing to wider group projects that drive our global content strategy. This role is vital to our success, requiring close collaboration with Brand, Marketing, Trade, and Merchandising to drive both brand engagement and revenue.
Job Responsibility:
End-to-End Content Management: Own the implementation, publishing, and ongoing maintenance of all key content pages, including Homepage updates, seasonal/campaign stories, buying guides, and informational pages
CMS Management: Be the subject matter expert for our Content Management System, Contentful, ensuring technical integrity and efficient content delivery
Quality Assurance (QA): Maintain an impeccable eye for detail, conducting thorough QA checks on all content before and after go-live to ensure zero errors in copy, assets, internal linking, and mobile responsiveness
SEO Implementation: Apply fundamental and advanced SEO knowledge to all new and existing content, including optimising meta data, on-page copy, image alt tags, and internal linking structures to maximise organic search visibility
Performance Analysis: Monitor and report on content performance (traffic, conversion rates, engagement) using analytics tools, providing data-driven insights to recommend improvements
Commercial Insight: Proactively identify content opportunities that align with trade priorities, merchandising calendars, and seasonal product launches to support business objectives
Requirements:
Proven Experience: 2+ years experience in an eCommerce, Digital Content, or SEO-focused role, ideally within retail or a fast-paced environment
SEO Proficiency: A strong working knowledge of on-page SEO best practices and how to use data (e.g., keyword research) to inform content decisions
Digital Detail: Exceptional attention to detail, with a passion for ensuring high standards of site hygiene, consistency, and accuracy
Technical Content Acumen: Experience working with Content Management Systems and understanding of digital content publishing workflows
Proactive Attitude: An eager, proactive, and commercially-minded approach with a strong willingness to own tasks from ideation to implementation
Collaboration: Excellent communication skills and a team-first mindset, able to manage input from multiple stakeholders
Localisation: An understanding of the importance of localisation and/or experience working on global websites
Nice to have:
Direct experience with Contentful or a similar headless CMS (e.g., Sanity, Amplience)
Familiarity with web analytics platforms (e.g., Google Analytics 4, Adobe Analytics)
Basic understanding of A/B testing and Conversion Rate Optimisation (CRO) principles
Experience using project management tools like Asana for content ticketing and workflow
Proven ability to troubleshoot and diagnose front-end content issues
What we offer:
Support for ad-hoc remote working during the week - minimum 4 days in office
25 days annual leave
2 additional days paid time off to participate in a sportive or similar related cycling event
A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
An annual clothing allowance of £1,120 for testing and promotional purpose
A company bonus scheme
A health cash plan provided by Healthshield worth up to £1405 per year
Mental health support with MyndUp
Free barista coffee and social drinks in the office
Subsidised lunches 3 days per week
Monthly department social events and quarterly office social away days
Bike racing expenses up to £35 per race entry
A 50% staff discount and a discount for family and friends
Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo