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My leading, global beauty client are currently looking for a Ecommerce & Digital Director to join their team in London due to very exciting changes in the business. This role would have a high level emphasis on working remote however would need to be available to travel to London. The role has a strong ecommerce focus with strategic management digital marketing channels such as PPC, remarketing, affiliates, email and SEO.
Job Responsibility:
Strategically managing all of the ecommerce activities across brand websites and channels for two brands within the group to deliver best in class customer experience whilst achieving ambitious KPIs
Oversee management and optimisation of website content and functionality ensuring a seamless customer journey
Oversee roll out of in store CRM app working with the digital project manager
Develop CRM strategies for two parts of the business (B2B and B2C) to drive consumer acquisition, retention and purchase conversion
Budget planning and management including P&L for both brands
Report into the marketing director and be managing four direct reports in the team
Strategic management of digital marketing channels such as PPC, remarketing, affiliates, email and SEO
Requirements:
Strong ecommerce experience with a proven track record of building and implementing successful ecommerce strategy
Strong analytical skills with the ability to work to tight deadlines across multi brands, projects and departments
A self-starter with a pro active approach
A great leader with strong management and communication skills
Happy with change management
Experience working with customer segmentation and personalization
Experience managing Ecommerce in the USA or North America