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We are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers. This role sits at the intersection of: AI adoption, Marketing execution, eCommerce growth, CRO, Website performance, Customer experience, Commercial delivery. You will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights. The right person will be highly strategic, but also extremely hands-on. We do not need someone who only talks about ideas. We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.
Job Responsibility
AI Adoption, Automation & Workflow Improvement
eCommerce, Shopify & Website Execution
CRO, Testing & Customer Journey Optimisation
Marketing Strategy & Campaign Support
Performance, Reporting & Commercial Insight
Requirements
Strong experience in eCommerce, ideally Shopify
Experience in marketing, CRO, UX, customer journey or website optimisation
Strong understanding of AI tools and how to apply them in real business workflows
Ability to brief developers, designers and marketers clearly
Strong communication skills
Strong project ownership and delivery discipline
Ability to manage multiple priorities without losing quality
Ability to turn strategy into execution
Strong understanding of performance marketing, conversion and customer behaviour
Comfortable working in a fast-paced, high-expectation environment
Shopify Plus experience
Experience with Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, Microsoft Clarity, Triple Whale, Figma, Notion, Airtable, n8n, Zapier, Make or similar tools
Experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Replit, Gamma or AI agents
Experience working with developers on website deployment, QA and CRO tickets
Experience in DTC, retail, furniture, homewares, lifestyle, sleep, kids or consumer brands
Experience scaling campaigns across multiple markets
Basic understanding of HTML, CSS, Shopify theme structure, SEO, schema or site speed
Experience building reports, dashboards, SOPs or workflow automations