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Alfa Laval Logo Alfa Laval · -

Ebusiness Marketing Manager

Germany; Netherlands; United Kingdom; Denmark, Hamburg · Job Posted February 20, 2026
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Job Description

As our eBusiness Marketing Manager for the Northern Europe Cluster, you will own and drive the eBusiness marketing strategy to accelerate the adoption, usage and commercial success of our digital ecosystem. This includes the Customer & Partner Portal, Partner Web‑Shops, EDI solutions and the digital Product Catalogue. You will work at the crossroads of digital marketing, strategy, and business development, driving growth together with Sales, Marketing, GSS teams and cluster management. Your mission is to increase traffic, activation, online buying customers and overall eBusiness performance, while continuously enhancing the customer experience.

Job Responsibility

  • Develop and implement the cluster eBusiness marketing strategy, aligned with global priorities and key stakeholders
  • Promote our eCommerce offering to customers and partners, driving engagement, activation and usage
  • Execute targeted digital marketing activities supporting lead generation, online sales and customer onboarding
  • Co‑create relevant content with Excellence Areas and GSS Marketing
  • Support personalized cross‑selling and upselling initiatives
  • Monitor, analyse and report eBusiness performance, recommending actions for continuous improvement
  • Enhance the end‑to‑end customer journey by gathering insights and driving platform and process improvements
  • Maintain and optimize the digital product catalogue, including updates and localization
  • Support the execution of the GSS Online Sales roadmap at cluster level
  • Train and enable internal teams and external users
  • Ensure compliance with GDPR and digital governance best practices
  • Manage allocated budgets and report on ROI for eBusiness initiatives

Requirements

  • University degree in marketing, business, or a related field
  • Proven experience in digital marketing and eCommerce, ideally in a B2B environment
  • High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI and Customer Portal tools
  • Strong analytical skills with the ability to translate data into insights and action
  • Ability to work cross‑functionally, influence without direct authority, and drive initiatives in complex environments
  • Experience collaborating with international teams and multiple stakeholders (Sales, Marketing, Digital)
  • Excellent communication skills in English
  • additional Northern European languages are an advantage
  • Willing to travel within the cluster on a quarterly basis, mainly between Germany and the Nordics
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