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As our eBusiness Marketing Manager for the Northern Europe Cluster, you will own and drive the eBusiness marketing strategy to accelerate the adoption, usage and commercial success of our digital ecosystem. This includes the Customer & Partner Portal, Partner Web‑Shops, EDI solutions and the digital Product Catalogue. You will work at the crossroads of digital marketing, strategy, and business development, driving growth together with Sales, Marketing, GSS teams and cluster management. Your mission is to increase traffic, activation, online buying customers and overall eBusiness performance, while continuously enhancing the customer experience.
Job Responsibility:
Develop and implement the cluster eBusiness marketing strategy, aligned with global priorities and key stakeholders
Promote our eCommerce offering to customers and partners, driving engagement, activation and usage
Execute targeted digital marketing activities supporting lead generation, online sales and customer onboarding
Co‑create relevant content with Excellence Areas and GSS Marketing
Support personalized cross‑selling and upselling initiatives
Monitor, analyse and report eBusiness performance, recommending actions for continuous improvement
Enhance the end‑to‑end customer journey by gathering insights and driving platform and process improvements
Maintain and optimize the digital product catalogue, including updates and localization
Support the execution of the GSS Online Sales roadmap at cluster level
Train and enable internal teams and external users
Ensure compliance with GDPR and digital governance best practices
Manage allocated budgets and report on ROI for eBusiness initiatives
Requirements:
University degree in marketing, business, or a related field
Proven experience in digital marketing and eCommerce, ideally in a B2B environment
High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI and Customer Portal tools
Strong analytical skills with the ability to translate data into insights and action
Ability to work cross‑functionally, influence without direct authority, and drive initiatives in complex environments
Experience collaborating with international teams and multiple stakeholders (Sales, Marketing, Digital)
Excellent communication skills in English
additional Northern European languages are an advantage
Willing to travel within the cluster on a quarterly basis, mainly between Germany and the Nordics