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The Earned Media Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR, Affiliate and/or Social Media campaigns.
Job Responsibility:
Daily support for PR/Affiliate/Social Media account managers
Answer affiliate inquiries and manage newsletter communication
Media monitoring and tracking
Media database management and list-building
Help to develop pitches for campaigns, partner recruitment, and news release writing
Product seeding and shipping to media
Asset management for partners
Prepare weekly and monthly reporting for client programs - ROI reporting and results analysis
Identify new affiliates to recruit into client programs, compile and analyze reporting, track client placements, and support optimizations
Assist with social media community management and influencer campaigns across multiple platforms (Facebook/Instagram, Pinterest, TikTok, etc.)
Research, contract, brief, and measure influencer campaigns
Help to compile and assess flat fee placements for clients
Requirements:
Bachelor's degree in communications, marketing, journalism, business or related field
0-2 years of professional experience
You live in Denver or Carbondale, and are willing to work 2-3 days/week from one of our offices
Have a basic understanding of the principles of marketing and advertising
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
Detail-oriented and ability to appropriately manage time across multiple accounts
Computer skills for editing and writing
knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
Ability to work with strict deadlines, juggling multiple priorities and work under pressure
Strong writing, interpersonal and communication skills
Possess strong quantitative and analytical skills
A willingness to roll up your sleeves to get the job done
Nice to have:
Previous work in the PR, Affiliate and/or Social Media fields
Knowledgeable about affiliate marketing and how it contributes to a brand’s direct-to-consumer business
Familiarity with affiliate networks like Avantlink, Impact, etc.
Experience in Muckrack, Asana, Semrush, Google Analytics, Canva or Adobe Photoshop, video editing, influencer campaign management tools (CreatorIQ, etc.), community management tools (Sprinklr, etc.)
Proficient in research tools including RivalIQ, Google Trends, MuckRack, etc.
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor
What we offer:
Medical coverage (including Employer 100% paid option)