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The E-commerce Web Operator is responsible for the day-to-day execution, maintenance, and optimization of the live OnStar online store, with primary focus on the current Shopify-based ecommerce experience for Mexico. The role supports a customer-facing digital storefront across web and mobile journeys and helps ensure that product information, promotions, pricing, redirects, checkout experience, and post-purchase flows operate accurately and efficiently.
Job Responsibility
Operate the live OnStar ecommerce storefront on a daily basis, ensuring product pages, promotions, pricing, merchandising content, and landing pages are current and accurate
Create, upload, and manage ecommerce content such as promotional PDPs, seasonal landing pages, plan messaging, and offer visibility across the store
Configure and support discount code execution for membership campaigns, segmented promotions, model-based offers, and retention offers tied to cancellation or save flows
Monitor site performance and business KPIs include visits, orders, conversion, traffic sources, and onsite effectiveness using ecommerce and analytics dashboards
Work with analytics and marketing teams to review traffic quality, customer behavior, campaign results, and opportunities to improve conversion and reduce friction in the purchase journey
Coordinate with web, mobile, brand, and CRM teams to ensure links into the store route correctly from OnStar.com.mx, GM brand sites, and app experiences, and that tracking is in place for those journeys
Support launch readiness and post-launch operations by helping validate account flows, localization, pricing, eligibility, and storefront behavior for the Mexico market
Identify and escalate issues affecting checkout, order flow, messaging, or customer experience, and partner with technical teams on fixes and operational follow-up
Partner with stakeholders on topline reporting, campaign timing, content updates, and GTM execution tied to the store
Help document current platform capabilities and constraints so business teams understand what can be executed today and what requires future platform development
Requirements
Bachelor's degree in marketing, Ecommerce, Business, Digital Media, Communications, or related field
2+ years of experience in ecommerce operations, website operations, digital merchandising, CRM, or digital marketing
Hands-on experience supporting a live ecommerce store, preferably Shopify or a similar platform
Experience coordinating promotions, landing pages, product content, and campaign launches
Experience working with analytics tools and interpreting digital performance data
Strong written and verbal communication skills
Ability to work cross-functionally with marketing, product, analytics, content, and technical teams
Strong Excel and presentation/reporting skills
Strong attention to detail and ability to manage multiple priorities in a fast-moving environment