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We are looking for an experienced E-Commerce Specialist to join our team in Opelika, Alabama. In this role, you will drive strategic initiatives that optimize online revenue, enhance customer experience, and elevate brand visibility. This position requires a proactive individual with a strong background in e-commerce platforms and data-driven decision-making.
Job Responsibility:
Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue
Monitor daily and weekly trends to identify opportunities and implement swift corrective actions
Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements
Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning
Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement
Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages
Analyze category-level performance metrics to identify friction points and propose actionable improvements
Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent
Create engaging and keyword-relevant category page content to enhance customer experience and search rankings
Stay informed on Google algorithm updates and implement best practices for e-commerce SEO
Requirements:
Bachelor's degree in Marketing, Business, or a related field
A minimum of 3-5 years of experience in e-commerce merchandising or a similar role
Strong proficiency in e-commerce platforms such as Shopify or Magento
Demonstrated ability to analyze data and generate actionable insights
Excellent communication skills, both written and verbal
Detail-oriented with a passion for online retail and customer engagement
Nice to have:
Familiarity with the automotive industry, particularly Holley Performance Brands
Experience with tools like eBay, Amazon Marketplace, and Content Management Systems (CMS)
What we offer:
Medical, vision, dental, and life and disability insurance