E-Commerce Specialist

• Lead initiatives to enhance and optimize product content across key accounts, ensuring best-in-class digital presentation and optimizations for increased sales conversion
• Support content development and conversion strategies for online channels, including refining product descriptions, specs, imagery, landing pages, display banners, and carousels
• Collaborate closely with marketing and sales teams to align digital content with sales goals and key account strategies
• Monitor, analyze, and report on sales performance and conversion analytics, leveraging data-driven insights to guide content improvements
• Regularly audit and analyze e-commerce platforms to ensure accuracy, currency, and quality of content across various categories
• Resolve any errors and ensure proper merchandising
• Stay up-to-date with e-commerce trends and ensure adherence to content guidelines with best practices for each retailer websites to maintain competitive advantage and drive continual improvement
• Coordinate with external partners and internal stakeholders to ensure seamless execution of online content initiatives
• Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts
• Analyze competitive trends, search dynamics, and consumer behavior across key accounts to proactively identify growth opportunities and optimization gaps
• Contribute to the development of A/B testing plans for content variations to measure conversion impact
• Collaborate on content calendars for campaigns, promotions, and marketing strategies
• Ensure consistency and quality in branding and messaging when executing across all retailer platforms

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in e-commerce, digital marketing, or sales enablement—preferably for major retail accounts
• 2-3 years of demonstrated success in optimizing online content for improved sales conversion, particularly on Amazon and other retailer platforms
• Deep understanding in SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence)
• Advanced analytical skills with proficiency in using web analytics and e-commerce reporting tools
• Strong written and visual communication skills with attention to detail in digital presentation
• Strong project management capabilities – ability to manage and prioritize multiple projects in a fast-paced, hybrid work environment
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels
• Understanding of UX, web design, customer flow and web analysis
• Confidence in attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
• Experience with Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite, and other relevant/essential software a plus

Experience with Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite, and other relevant/essential software a plus

• Competitive salary
• Affordable and top-tier medical/dental/vision plan
• 401k
• Casual, corporate environment (Dress for your day)
• Onsite café and Caribou Coffee
• Complimentary use of onsite fitness facility
• Mental health and financial health resources
• 20 hours of paid time to volunteer in the community
• Summer Hours (flexible schedule, leave by noon on Friday)
• Access pay early with the One@Work app