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Reporting to the Senior Manager, E‑Commerce Product, you will play a key role in shaping and managing the product backlog for all LFC Retail E‑Commerce global platforms, including store.liverpoolfc.com and the LFC Store app(s). While this role does not include direct line management, you will collaborate closely with the Senior Manager to support the development of the global digital strategy and help strengthen digital knowledge and productivity across the wider business. You will work in partnership with the E‑Commerce trading team and cross‑functional stakeholders to ensure alignment and drive the achievement of key business goals.
Job Responsibility:
Manage third‑party relationships and software
Act as the product expert with strong understanding of user personas
Support development of the digital product roadmap across all E‑Commerce platforms
Translate roadmap features into clear product requirements (user stories, acceptance criteria) within an Agile environment
Work with SCRUM teams and external partners to deliver enhancements on time and resolve issues within SLAs
Collaborate with QA teams to ensure all outputs meet quality and functional standards
Contribute to business cases to secure investment for E‑Commerce growth
Prioritise and groom sprint backlogs, balancing stakeholder needs with customer impact
Oversee scope, scheduling, and delivery of developments, ensuring timely value, clear reporting, and risk management
Ensure all deliverables meet required quality standards
Track and report on product performance post‑launch to inform future investment
Develop E‑Commerce retail digital products that reflect the brand at the highest standard
Deliver and exceed annual sales and profit targets across all E‑Commerce stores
Review global markets to identify growth opportunities and provide recommendations for expansion
Create market‑specific business plans to drive short‑ and long‑term growth
Partner with Merchandising and Commercial teams on international market expansion strategies
Monitor competitors and market trends to propose improvements and new customer‑focused initiatives
Support development of targeted onsite audience groups for personalised shopping experiences
Oversee SEO performance across all platforms
Ensure all E‑Commerce platforms deliver a modern, engaging retail experience
Optimise customer journeys to improve conversion and NPS
Identify improvement opportunities, plan testing cycles, and manage end‑to‑end execution with Insights/CRO teams
Use industry best practice to shape the product roadmap
Lead ongoing conversion optimisation and personalisation initiatives
Monitor user flows to identify friction points and improvement opportunities
Stay informed on new CRO tools, technologies, and research
Use reporting and monitoring tools to inform product development decisions
Implement segments and customise marketing channel configurations where required
Report regularly on UX, MVT, and journey performance
Expand monitored journeys to enhance insight into user behaviour
Work with Finance, Legal, and other teams to ensure all stores meet compliance requirements (financial reporting, data protection, GDPR)
Requirements:
Strong professional foundation in Business, Marketing, IT or a related field
Significant E‑Commerce experience within a sport or lifestyle brand
Proven operational expertise across international markets
Ability to understand and present complex user journeys
Excellent communication skills
Strong attention to detail
Balance of creative and analytical thinking
Confidence working independently, collaborating across teams, and adapting to changing needs
Experience using tools such as Trello, Jira or GitLab
Solid grasp of UX/UI principles
Understanding of warehouse and stock management systems
Ability to set and report against KPIs using analytics tools such as Google Analytics and BI platforms
Experience coaching and mentoring teams
Experience working with third parties and multi‑site Scrum teams
Experience influencing non‑technical colleagues
Comfort representing the company at industry events
Broad understanding of e‑commerce software and tools
Nice to have:
Experience running international multi‑language and multi‑currency websites
Frontend development skills (HTML, CSS, JavaScript/ES6)
Knowledge of GDPR and security products
Exposure to software development or digital product environments
Experience with multivariate testing tools
Interest in gifting, fashion, or e‑commerce
Additional language skills such as French, German, Spanish, Chinese, Thai, Korean or Japanese
What we offer:
25 days holiday plus 8 bank holidays
Option to purchase up to an additional 5 days holiday
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
Free financial guidance and mortgage advice
Car salary sacrifice scheme for affordable driving
Cycle to Work scheme to keep you active
Purchase season ticket loans for easier commuting
Exclusive shopping discounts & cashback with top retailers
Will Writing Service for future planning
Employee Assistance Programme for confidential support
Medicash Health Cash Plan for everyday healthcare needs
Volunteering opportunities to give back to the community
Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts