E-Commerce & Paid Media Manager

• Paid Media: Take responsibility for our paid media activities working in partnership with our Digital Agency to create highly responsive paid media campaigns utilising PPC, Pmax, Paid Social and more
• E-Commerce: Ensure that the website is fully merchandising all available holidays to best ability. Ensure that all marketing campaigns are properly promoted on the website and that any offer sections are easy to access and contain all available holidays. Deliver a programme of improvements to merchandising which encourages First Time Buyers and Repeat Guests to purchase increased numbers of holidays
• UX Management: Take responsibility for improving the UX of the website through a programme of test & learn activities. Work closely with our Digital Agency to develop data-led testing programmes designed to improve user journeys and increase site conversion
• SEO: You will take responsibility for improving volume and quality of our organically generated website traffic and ensuring landing page optimisation and high quality conversion metrics
• Tracking & Reporting: You will use your knowledge to improve our online tracking and reporting using tools such as GA4 & Matomo. You will suggest and implement tracking methodologies which allow us to gain full user-insight as well as use that insight for action
• Implement trading actions: You will implement trading actions from across the business designed to align with business-wide needs which help achieve sales goals
• Collaborate with cross-functional teams: Liaise with the Product, Sales, and Marketing teams to align brand vision with business goals and support overall marketing objectives
• Management and supervisory: You will have management responsibility for one Digital Marketing Executive whom you will assist to improve knowledge and skills as well as develop their thinking. You will be a member of the Marketing Leadership Team and collaborate across this closely knit group to share knowledge and insight

• Demonstrable experience working in a similar role
• Strong analytical skills and full working knowledge of Google Tag Manager, GA4 and any other reporting tools
• Experience of working on website CMS tools
• Experienced in working with Web development agencies
• Experienced and knowledgeable of modern-day SEO thinking
• Strong communication, listening and influencing skills, with good problem-solving skills
• Strong time management skills, with the ability to handle multiple projects and meet tight deadlines
• Collaborative work ethic that builds strong working relationships

A passion for the great outdoors and the tangible benefits it brings would be advantageous

• 33 Days Holiday pro rata inclusive of bank holidays
• Pension Contributions
• Volunteer Day
• Group Life Assurance
• Cinema Discounts
• Online Shopping Discounts
• Cycle to work Scheme
• Discounted Gym Membership
• Virtual GP
• Health & Wellbeing Support 24/7 Helplines with access to trained counsellors
• Exclusive discounts on our holidays for you, your friends and family
• Annual familiarization visit at any of our country houses for you and your family