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We are seeking a creative and detail-oriented Content Specialist to join our Amazon COE team. This role is responsible for developing, curating, and managing high-impact content that supports retail marketing initiatives for all brands, enhances customer engagement, and drives brand consistency across retail channels. The ideal candidate will have a strong background in content management, digital merchandising, and has managed 1P Amazon and Walmart product detail pages.
Job Responsibility:
Develop, curate, and manage high-impact content that supports retail marketing initiatives
Enhance customer engagement and drive brand consistency across retail channels
Create channel specific briefs to update PDPs and support new product launches and refreshes
Collaborate with cross-functional teams to ensure content aligns with brand guidelines and retail strategies
Understand retailer requirements and work with Digital Shelf team to streamline content playbook and process improvement
Partner with Divisional teams to support product launches, seasonal campaigns, and promotional initiatives
Own and maintain brand stores, updating on a regular cadence
Maintain an editorial calendar aligned with retail marketing priorities
Monitor content performance and make data-driven recommendations for improvement
Become the expert on Amazon / Walmart content best practices and new options, continually educating and advocating for tests
Support the launch of PIM and content syndication tools
Work with COE Analyst to test content variations and improvements impact on conversion
Liaise with channel and sales to gather insights and ensure content meets business needs
Act as a brand steward, ensuring consistency across all retail-facing materials
Manage IDQ and content scores and provide regular report outs
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or related field
2–4 years of experience in content creation, preferably in a retail or consumer goods environment
Strong writing, editing, and storytelling skills
Proficiency with content management systems (CMS), digital publishing tools, and basic graphic design platforms
Understanding of SEO, digital marketing, and retail merchandising principles
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Nice to have:
Content mapping and experience with PIM and content syndication tools
What we offer:
Annual discretionary bonus
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)