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Herbruck Poultry Ranch Logo Herbruck Poultry Ranch · -

E-Commerce Content Specialist

United States, Chicago 66500.00 - 95750.00 USD / Year · Job Posted February 20, 2026
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Job Description

We are seeking a creative and detail-oriented Content Specialist to join our Amazon COE team. This role is responsible for developing, curating, and managing high-impact content that supports retail marketing initiatives for all brands, enhances customer engagement, and drives brand consistency across retail channels. The ideal candidate will have a strong background in content management, digital merchandising, and has managed 1P Amazon and Walmart product detail pages.

Job Responsibility

  • Develop, curate, and manage high-impact content that supports retail marketing initiatives
  • Enhance customer engagement and drive brand consistency across retail channels
  • Create channel specific briefs to update PDPs and support new product launches and refreshes
  • Collaborate with cross-functional teams to ensure content aligns with brand guidelines and retail strategies
  • Understand retailer requirements and work with Digital Shelf team to streamline content playbook and process improvement
  • Partner with Divisional teams to support product launches, seasonal campaigns, and promotional initiatives
  • Own and maintain brand stores, updating on a regular cadence
  • Maintain an editorial calendar aligned with retail marketing priorities
  • Monitor content performance and make data-driven recommendations for improvement
  • Become the expert on Amazon / Walmart content best practices and new options, continually educating and advocating for tests
  • Support the launch of PIM and content syndication tools
  • Work with COE Analyst to test content variations and improvements impact on conversion
  • Liaise with channel and sales to gather insights and ensure content meets business needs
  • Act as a brand steward, ensuring consistency across all retail-facing materials
  • Manage IDQ and content scores and provide regular report outs

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field
  • 2–4 years of experience in content creation, preferably in a retail or consumer goods environment
  • Strong writing, editing, and storytelling skills
  • Proficiency with content management systems (CMS), digital publishing tools, and basic graphic design platforms
  • Understanding of SEO, digital marketing, and retail merchandising principles
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment

Nice to have

Content mapping and experience with PIM and content syndication tools

What we offer

  • Annual discretionary bonus
  • Medical
  • Dental
  • Vision
  • Paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • Well-being program
  • Product purchase discounts
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