Dvp of brand marketing

• Inspire internal and external teams to drive innovative marketing and content strategies to accelerate differentiation and growth for the brand
• Drive annual and quarterly calendar planning processes, cross-functionally, from a content and storytelling perspective to ensure brand, product, services and seasonal go-to-market campaigns are aligned, and authentic, and drive growth
• Ensure strategic direction for all brand campaigns & assets, product launches and partnerships to deliver best-in-class content and storytelling and ensure brand consistency across all communications
• Stay on top of existing and emerging content, channel and competitive trends to determine new market opportunities and challenges and validate messaging and validity
• Partner with Performance Marketing team to translate brand strategy and business objectives into content that drives awareness, preference and conversion
• Oversee public relations and brand activation activities, often leveraging external resources, to drive consumer and brand relevance and awareness
• Evolve and accelerate organic social media function to support brand, community and SEO goals
• Develop and execute all brand, partner and vendor programs
• Lead strategies to determine the most effective and efficient mix of produced, organic, content creators, influencers and UGC content, balancing long- and short-term KPIs
• In partnership with Business owners, represent the voice of the consumer and brand in all new strategic initiatives and launches
• In partnership with Creative, define and socialize strategic positioning and messaging hierarchies that guide individual program
• Provide brand leadership to Performance Marketing efforts, ensuring brand integrity, messaging cohesion and effective translation of brand strategy into performance channels
• Navigate cross-functional dynamics to drive alignment, resolve tradeoffs, and enable decision-making in support of enterprise brand priorities
• Establish metrics and KPIs to measure the effectiveness of branding, PR, organic, and content initiatives. Analyze performance data to optimize strategies and tactics
• Manage the brand marketing budget, ensuring efficient allocation of resources to achieve strategic goals
• Guide a future-facing brand narrative by integrating content, PR, SEO, and emerging search and discovery behaviors (including AI-driven search), translating insights into measurable storytelling impact
• Define and drive brand outcomes that increase relevance, consideration and long-term brand equity while supporting near-term performance goals
• Build and manage a high-performing marketing team. Provide mentorship and professional development opportunities for team members
• Ensure teams have the processes, tools and support to complete high quality and on-time work
• Accomplish department objectives by directing and monitoring the work progress of direct reports
• Set expectations, annual goals and provide required quarterly touch base meetings with all direct reports

• Bachelor’s Degree
• 10-15 years of experience in a brand, marketing or agency roles
• retail background preferred
• Excellent communication skills, both written and verbal
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
• Ability to lead and influence groups and be decisive
• Collaborative skills to accept, and/or effectively maximize or challenge ideas, and translate those into brand strategies
• Ability and savvy to prioritize conflicting projects/timelines across different business owners
• Solid understanding of marketing channels, including paid and organic social, digital media, radio, OOH, ecommerce, email and more
• Strong organizational, collaboration and project management skills with the ability to manage multiple projects at once
• Consumer-obsessed and a student of consumer and channel insights
• Ability to work under tight deadlines on complex programs
• Curious self-starter with strong collaboration skills
• Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation, or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers.

retail background preferred