DTC Website Performance and CRO Manager

• Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities
• Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences
• Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools
• Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation
• Deliver clear optimization recommendations supported by data and expected business impact
• Provide wireframes, mockups, and implementation guidance to designers and developers
• Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts
• Ensure websites meet performance benchmarks while maintaining a seamless user experience
• Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates
• Identify technical issues and performance risks within one business day of detection
• Escalate unresolved blockers promptly to maintain project momentum and client performance goals
• Own GA4 implementation, tracking accuracy, and reporting across client websites
• Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps
• Establish performance baselines for new client accounts within 30 days of onboarding
• Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact
• Provide actionable insights rather than simply reporting metrics
• Manage multiple website optimization initiatives across a portfolio of DTC clients
• Develop and maintain rolling 30/60/90-day optimization roadmaps for each account
• Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives
• Support client-facing teams with performance insights, recommendations, and deliverables
• Create and maintain SOPs for all CRO, analytics, QA, and website performance processes
• Continuously improve workflows to increase efficiency, scalability, and quality
• Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices

• 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce
• Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization
• Advanced proficiency in Google Analytics 4 (GA4)
• Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms
• Demonstrated success running A/B tests and translating results into measurable business outcomes
• Strong understanding of conversion funnels, user behavior, and customer journey optimization
• Experience managing multiple client accounts or projects simultaneously
• Excellent analytical, problem-solving, and communication skills
• Agency experience or experience supporting multiple brands is highly preferred
• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed

Agency experience or experience supporting multiple brands is highly preferred

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement