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The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy at My Amazon Guy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts. As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with MAG’s growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.
Job Responsibility:
Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs
Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes
Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps
Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots
Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns
Requirements:
Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth
Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV)
Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO
Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems
Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis
3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists
Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Creative thinker with the ability to balance innovation with performance-driven execution
Data-driven mindset with sharp analytical and optimization skills
Exceptional organizational skills with the ability to prioritize across a large client portfolio
Adaptability to thrive in a fast-paced, constantly evolving DTC environment
Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
What we offer:
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement