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ECW Search · IT - Software Development

Dtc Lead - Global Renowned Cpg Brand

United Kingdom, Surrey 65000.00 - 80000.00 GBP / Year · Job Posted May 17, 2026

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Job Description

A rare opportunity to step into a high-impact, regional leadership role within a globally recognised consumer brand. This is not your typical e-commerce position. It’s a strategic and transformation-led role with full ownership of driving profitable online growth across Western Europe with D2C, combining commercial leadership, digital performance, and operational excellence.

Job Responsibility

Own and deliver the regional e-commerce strategy and growth plan
Lead traffic, conversion and performance optimisation across all digital channels (SEO, SEA, Retail Media)
Take responsibility for regional P&L performance and budget allocation
Take the lead on Shopify and Shopify+ management and strategy
Drive transformation of operating models, reducing fragmentation and improving efficiency
Lead rollout of new markets, platforms and omnichannel initiatives
Manage and develop a high-performing regional team
Act as a key strategic voice between regional markets and global HQ

Requirements

Proven experience in DTC or e-commerce leadership within FMCG, consumer or retail-led environments
Must have Shopify experience
Strong commercial understanding ideally with P&L ownership or influence
Experience working in matrixed, international organisations
Ability to balance strategy with hands-on delivery
A natural leader who can align teams, simplify complexity and drive change

What we offer

Bonus
PHC
Pension
Lots of soft perks
South East based office 2-3 days per week

ECW Search - All Job Offers

65000.00 - 80000.00 GBP / Year · Surrey

Dtc Lead - Global Renowned Cpg Brand

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