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DTC Copywriter - CPG

United States · Job Posted February 20, 2026
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Job Description

As a DTC Copywriter, you will support the eCommerce and Growth Marketing team by creating conversion-driven copy that supports customer acquisition, retention, and overall site performance. This role is responsible for developing effective copy across paid media, email and SMS, promotional campaigns, and website touchpoints, with a strong focus on performance and brand consistency.

Job Responsibility

  • Own Brand story narrative as it cascades across multiple channels and consumer touch points
  • Ensure consistency of voice and tone across at all customer touchpoints
  • Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok
  • Optimize for Google Ads and display ads
  • Create engaging email campaigns
  • Write concise, action-oriented SMS campaigns that drive engagement and conversions
  • Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels
  • Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions
  • Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates
  • Test copy variations and course-correct based on performance data

Requirements

  • 5 -8 years of eCommerce copywriting experience with demonstrable results driving performance/ROAS improvement
  • Strong background in acquisition and retention marketing, including email, marketing automation, and customer lifecycle campaigns
  • Experience with SMS marketing campaigns and best practices for mobile-first copy
  • A portfolio demonstrating successful promotional campaigns that drove significant revenue growth
  • Strong grasp of consumer psychology and persuasion techniques
  • Data-driven mindset with the ability to interpret analytics and adjust copy strategy accordingly
  • Experience with A/B testing methodologies and conversion rate optimization
  • Strong attention to detail and organizational skills
  • Ability to adapt to changing priorities and work in a fast-paced environment
  • Commitment to fostering an inclusive and collaborative team culture

Nice to have

  • Experience writing for subscription-based DTC business models with a focus on retention and LTV
  • Familiarity with SEO best practices for eCommerce and product content
  • Experience supporting UGC, influencer, and social proof–driven campaigns, including reviews and testimonials
  • Understanding of the full customer journey, from awareness through conversion, retention, and advocacy
  • Ability to develop consistent, integrated messaging across email, SMS, social, and web channels
  • Experience with personalization and segmentation, tailoring copy for different audiences and lifecycle stages
  • Knowledge of mobile-first copy considerations, including character limits and scannability
  • Comfort working in an agile, test-and-learn environment, producing and iterating copy quickly based on performance feedback
  • Familiarity with eCommerce platforms and marketing tools, such as Shopify, Klaviyo, Salesforce, and HubSpot
  • Experience in the health and wellness industry, particularly with dietary supplements, vitamins, or nutraceuticals
  • Working knowledge of FDA regulations and compliant language for health-related marketing claims
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