CrawlJobs Logo
BIOptimizers Logo BIOptimizers · -

DTC Copywriter - CPG

United States · Job Posted February 20, 2026
Apply Position
Job Link Share

Job Description

As a DTC Copywriter, you will support the eCommerce and Growth Marketing team by creating conversion-driven copy that supports customer acquisition, retention, and overall site performance. This role is responsible for developing effective copy across paid media, email and SMS, promotional campaigns, and website touchpoints, with a strong focus on performance and brand consistency.

Job Responsibility

  • Own Brand story narrative as it cascades across multiple channels and consumer touch points
  • Ensure consistency of voice and tone across at all customer touchpoints
  • Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok
  • Optimize for Google Ads and display ads
  • Create engaging email campaigns
  • Write concise, action-oriented SMS campaigns that drive engagement and conversions
  • Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels
  • Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions
  • Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates
  • Test copy variations and course-correct based on performance data

Requirements

  • 5 -8 years of eCommerce copywriting experience with demonstrable results driving performance/ROAS improvement
  • Strong background in acquisition and retention marketing, including email, marketing automation, and customer lifecycle campaigns
  • Experience with SMS marketing campaigns and best practices for mobile-first copy
  • A portfolio demonstrating successful promotional campaigns that drove significant revenue growth
  • Strong grasp of consumer psychology and persuasion techniques
  • Data-driven mindset with the ability to interpret analytics and adjust copy strategy accordingly
  • Experience with A/B testing methodologies and conversion rate optimization
  • Strong attention to detail and organizational skills
  • Ability to adapt to changing priorities and work in a fast-paced environment
  • Commitment to fostering an inclusive and collaborative team culture

Nice to have

  • Experience writing for subscription-based DTC business models with a focus on retention and LTV
  • Familiarity with SEO best practices for eCommerce and product content
  • Experience supporting UGC, influencer, and social proof–driven campaigns, including reviews and testimonials
  • Understanding of the full customer journey, from awareness through conversion, retention, and advocacy
  • Ability to develop consistent, integrated messaging across email, SMS, social, and web channels
  • Experience with personalization and segmentation, tailoring copy for different audiences and lifecycle stages
  • Knowledge of mobile-first copy considerations, including character limits and scannability
  • Comfort working in an agile, test-and-learn environment, producing and iterating copy quickly based on performance feedback
  • Familiarity with eCommerce platforms and marketing tools, such as Shopify, Klaviyo, Salesforce, and HubSpot
  • Experience in the health and wellness industry, particularly with dietary supplements, vitamins, or nutraceuticals
  • Working knowledge of FDA regulations and compliant language for health-related marketing claims
BIOptimizers - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

DTC Copywriter - CPG

8 matching positions

Case Manager

Location
Location
United Kingdom , Ellesmere Port
Salary
Salary:
25000.00 - 30000.00 GBP / Year
placingfaces.co.uk Logo
Placing Faces
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Previous experience in a Paraplanner, mortgage administration, or adviser support role
  • Strong understanding of the mortgage and protection process
  • Excellent communication skills with clients and third parties
  • Strong attention to detail and organisational skills
  • Ability to manage multiple cases and meet deadlines
Job Responsibility
Job Responsibility
  • Keying and managing mortgage applications
  • Producing suitability reports
  • Liaising with clients throughout the mortgage and protection process
  • Speaking with lenders, solicitors, estate agents, and protection providers
  • Chasing outstanding documentation and progressing cases efficiently
  • Supporting Mortgage & Protection Advisers with day to day case management
What we offer
What we offer
  • Flexible hybrid working
  • Competitive salary with progression potential
  • Supportive team environment
  • Opportunity to work closely with experienced advisers
  • Career development within financial services
  • Fulltime
Read More
Arrow Right

Line Cook

We are looking for experienced and passionate Line Cooks to join the team at our...
Location
Location
United States , New York
Salary
Salary:
19.00 - 24.00 USD / Hour
altamareagroup.com Logo
Altamarea Group
Expiration Date
July 09, 2026
Flip Icon
Requirements
Requirements
  • Open availability with the ability to work flexible hours
  • Previous experience in a high-volume or fine dining kitchen preferred, or line cook experienced at least 3 years consecutively
  • Strong work ethic with a passion for hospitality, growth, and culinary excellence
  • Ability to work cleanly, efficiently, and with attention to detail
  • Team player with strong communication skills
  • Ability to multitask and perform under pressure
  • Positive attitude, reliability, and a willingness to learn
  • Must be able to walk, stand, kneel, bend, in a kitchen for long periods of time
  • Must be able to lift up to 40 lbs without assistance
Job Responsibility
Job Responsibility
  • Execute all menu items with precision, consistency, and attention to detail
  • Maintain cleanliness, organization, and proper food storage standards at all times
  • Work collaboratively with the kitchen team to ensure efficient service
  • Assist in prep, station setup, and breakdown
  • Follow all recipes, portioning, and presentation standards
  • Uphold all food safety, sanitation, and DOH regulations
  • Maintain a strong sense of urgency during service while ensuring quality
  • Communicate clearly and effectively with BOH and FOH team members
  • Support a positive, professional, and team-oriented kitchen environment
What we offer
What we offer
  • Comprehensive Medical, Dental, and Vision Benefits with wide range of coverage options for families (30 days from date of hire)
  • Paid Time Off (progressive with tenure)
  • Career Development and Growth Opportunities
  • Employee Dining Discount at All Altamarea Group Restaurants
  • 401(k) Plan (one year from date of hire)
  • Fulltime
Read More
Arrow Right

Food Service Worker

The Food Service Worker will assist the manager with food/meal preparation; main...
Location
Location
United States , Dearborn
Salary
Salary:
Not provided
aramark.com Logo
Aramark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Food Service Certificate as needed
  • Sufficient education or training to read, write, and follow verbal and written instructions
  • Be able to work quickly and concisely under pressure
Job Responsibility
Job Responsibility
  • Prepare quality food and baked goods according to a planned menu
  • Prepare a daily report that verifies transactions
  • Understand what is inclusive of a meal
  • Ensure storage of food in an accurate and sanitary manner
  • Serve food according to meal schedules, department policies and procedures
  • Use and care of kitchen equipment, especially knives
  • Timely preparation of a variety of food items, beverages, and
  • Add garnishments to ensure customer happiness and eye appeal
  • Coordinate and assist in major cleaning of refrigerators, freezers, and cooking and serving equipment
  • Adhere to all food safety regulations for sanitation, food handling, and storage
Read More
Arrow Right

Line Cook

We are looking for passionate and dedicated Part-time Line Cooks to join the tea...
Location
Location
United States , Washington D.C.
Salary
Salary:
19.00 - 22.00 USD / Hour
altamareagroup.com Logo
Altamarea Group
Expiration Date
July 11, 2026
Flip Icon
Requirements
Requirements
  • At least 1 year of relevant restaurant experience preferred
  • Culinary and/or college degree recommended with considerable working knowledge of relevant food preparation
  • Genuine passion for cooking, restaurant hospitality and learning new skills
  • Highly organized, productive, and able to work meticulously in a high-intensity kitchen / work environment
  • Energetic and friendly personality, with strong willingness and ability to work as part of a cohesive team and to support colleagues regardless of role
  • Willingness to take direction from Chefs, embrace change and innovation, and to learn and adapt to new systems, service steps and health and cleaning procedures
  • Broad and flexible availability to work – AM/PM service and prep/production
  • Physical requirements include: ability to handle and carry trays, smallware, equipment, or other items up to 35lbs, and to stand, walk up and down stairs, and exert well-paced mobility for extended period of time
Job Responsibility
Job Responsibility
  • Work and serve as key member of a talented and diverse culinary team and restaurant, preparing and executing the menu at direction of Chefs with utmost quality, precision and consistency
  • Learn and develop maximum proficiency with the various stations (garde manger, pasta, grill, saute, pizza) as assigned by Chefs, which includes preparing and cleaning stations properly, stocking stations adequately for service, and communicating actively with Chefs and colleagues to facilitate smooth and efficient kitchen
  • Work in a high-intensity kitchen and work environment and be able to handle rigors of busy services while not sacrificing quality and consistency of dishes
  • Support other areas of the kitchen as needed, and be able and willing to assist teammates in the kitchen as needed, including handling duties of other stations (i.e., pastry, pasta, etc.) or supporting prep cooks
What we offer
What we offer
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Commuter Benefits
  • Dining Discounts
  • Parttime
!
Read More
Arrow Right

Apprentice Cement Mason II

The Apprentice Cement Mason II position is an entry-level training role designed...
Location
Location
United States , San Francisco
Salary
Salary:
89506.00 - 107406.00 USD / Year
sf.gov Logo
City and County of San Francisco
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Current enrollment in a Joint Apprenticeship Training Committee School for cement masonry through the City’s recognized employee organization
  • Completion of the third (3rd) period of the Northern California Cement Masons Joint Apprenticeship and Training Committee through a private sector employer
  • Requires possession and maintenance of a valid Class C California driver’s license
  • Appointees to this class must be Plasterers and Cement Masons Local #300 Union members
Job Responsibility
Job Responsibility
  • Participates in a Joint Apprentice Training Committee Apprenticeship School through the recognized employee organization
  • Communicates and learns to work with supervisors, journey-level cement masons, and co-workers
  • Prepares job sites by setting up safety tripods and scaffolding
  • may secure confined space job sites
  • Performs mixing and applying toppings, colors, grout, epoxy overlays, or waterproofing compounds following job specifications
  • Performs framing work, including placing and finishing curbs, sidewalks, gutters, disability access ramps, and various other concrete structures
  • Participates in demolition of flat work and concrete structures with the proper use of pneumatic tools
  • Pour and finish concrete sidewalks, curbs, gutters, streets, disability access ramps, and steps using screeds, trowels and floats
  • Identifies and uses various hand and pneumatic tools and power equipment
  • cleans and otherwise maintains tools and equipment
  • Fulltime
Read More
Arrow Right

Cook

Do you love to cook? Are you passionate about food? As a Cook on our team, you’l...
Location
Location
United States , Mclean
Salary
Salary:
Not provided
aramark.com Logo
Aramark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience as a cook or in a related role required
  • Validated knowledge of the basic principles of food preparation, various cooking methods, and food safety regulations such as accurate food handling, sanitation, and storage
  • Must be able to acquire food safety certification
  • Demonstrate basic math and counting skills
  • Demonstrates interpersonal communication skills, both written and verbal
Job Responsibility
Job Responsibility
  • Cooks and prepare a variety of food according to production guidelines and standardized recipes
  • Sets up workstation with all needed ingredients and equipment
  • Prepares ingredients by measuring, weighing, mixing, chopping, trimming, and peeling food items
  • Safely uses a variety of utensils including knives
  • Operates equipment such as ovens, stoves, slicers, mixers, etc.
  • Bakes, roasts, broils, steams, and uses a variety of cooking methods on meat, vegetables, and other foods
  • Arranges, garnishes, and portions food according to established guidelines
  • Properly stores food by adhering to food safety policies and procedures
  • Cleans and sanitizes work areas, equipment, and utensils
  • Maintains excellent customer service and positive demeanor towards guests, customers, clients, co-workers, etc.
Read More
Arrow Right

Sous Chef

Highly-acclaimed Marea, from famed hospitality firm Altamarea Group and located ...
Location
Location
United States , New York
Salary
Salary:
70000.00 - 85000.00 USD / Year
altamareagroup.com Logo
Altamarea Group
Expiration Date
July 10, 2026
Flip Icon
Requirements
Requirements
  • At least 1 year of relevant restaurant experience preferred
  • Culinary and/or college degree with a considerable working knowledge of relevant food preparation a plus
  • Genuine passion for cooking, restaurant hospitality, and learning new skills
  • Highly organized, productive, and able to work meticulously in a high-intensity kitchen / work environment
  • Energetic and friendly personality, with strong willingness and ability to work as part of a cohesive team and to support colleagues regardless of role
  • Willingness to take direction from Chefs, embrace change and innovation, and learn and adapt to new systems, service steps, and health and cleaning procedures
  • Broad and flexible availability to work – AM/PM service and prep/production
  • Physical requirements include but not limited to the ability to handle and carry trays, smallware, equipment, or other items up to 35lbs, and to stand, walk up and downstairs, and exert well-paced mobility for an extended period of time
Job Responsibility
Job Responsibility
  • Work and serve as key member of a talented and diverse culinary team and restaurant, preparing and executing the menu at direction of Chefs with utmost quality, precision and consistency
  • Learn and develop maximum proficiency with the various stations as assigned by Chefs, which includes preparing and cleaning stations properly, stocking stations adequately for service, and communicating actively with Chefs and colleagues to facilitate smooth and efficient kitchen
  • Work in a high-intensity kitchen and work environment and be able to handle the rigors of busy services while not sacrificing the quality and consistency of dishes
  • Support other areas of the kitchen as needed, and be able and willing to assist teammates in the kitchen as needed, including handling duties of other stations (i.e., pastry, pasta, etc.) or supporting prep cooks
  • Maintain clean, sanitized, and organized workstation during each shift, while observing DOH guidelines at all times
What we offer
What we offer
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Time Off
  • 401k
  • Commuter Benefits
  • Dining Discounts
  • Fulltime
!
Read More
Arrow Right

Cashier - New Flyer USA

We're looking for a "Cashier" because "Being Awesome" isn't a job title we can u...
Location
Location
United States , St Cloud
Salary
Salary:
17.50 - 18.50 USD / Hour
aramark.com Logo
Aramark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Previous customer service experience preferred
  • Previous cash handling experience preferred
  • Basic math & counting skills required
  • Must be able to work independently with limited supervision
  • Complete Food Handler and Alcohol Service trainings as required by location
Job Responsibility
Job Responsibility
  • Accurately operate a register/POS and handle cash and credit card transactions
  • Greet and assist customers while anticipating their needs
  • Count, organize and balance cash drawer, fill out the cashier slip and make deposits
  • Adheres to Aramark's cash handling policies and procedures
  • Understand and be knowledgeable of the merchandise for sale to assist customers and accurately process transactions
  • Complete opening and closing procedures as assigned for unit based on operating hours
  • Maintain a clean and sanitary work environment during service and at the end of shift
  • Ensure product in location is stocked to appropriate levels throughout service and replenish items as needed
  • Follow all safety policies and procedures
What we offer
What we offer
  • medical
  • dental
  • vision
  • work/life resources
  • retirement savings plans like 401(k)
  • paid days off such as parental leave
  • disability coverage
Read More
Arrow Right