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The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.
Job Responsibility:
Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention
Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies
Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities
Build and refine brand strategy, including messaging, voice, positioning, and differentiation
Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives
Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts
Monitor performance through dashboards
troubleshoot issues and adjust strategies as needed
Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities
Requirements:
5+ years managing social ads with a strong focus on DTC/B2C campaigns
3+ years hands-on with Meta & TikTok Ads
Expertise in email marketing and multi-channel campaign integration
Skilled in CRO & A/B testing to boost conversions and landing page performance
Strong creative eye and copywriting ability for consumer engagement
Active Meta & TikTok Ad Certifications
Proven leader with experience managing cross-functional teams
Track record of building scalable workflows for creative and performance marketing
Data-driven mindset with sharp analytical and optimization skills
Excellent communicator, highly organized, and results-focused
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
What we offer:
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement