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As DTC Brand Marketing Manager, you will play a pivotal role in bringing our brand to life across our owned retail environments. This includes a strong focus on our flagship stores in Covent Garden, London, and Le Marais, Paris, as well as our outlet locations across the EMEA region. At Saucony, we see owned retail as a fully integrated marketing channel—a critical touchpoint where brand, product, and community come together to create meaningful consumer experiences. In this role, you will work closely within the Integrated Brand Experience team, ensuring our retail execution is fully aligned with the broader EMEA brand strategy, seasonal campaigns, and key brand moments. You will also collaborate closely with the wider retail organization—particularly the Retail Director EMEA and the DTC Buying Lead—to deliver a seamless and commercially impactful retail experience. You will help translate global and regional brand priorities into compelling in-store storytelling, visual merchandising, and retail activations, ensuring a consistent, premium, and locally relevant experience across all stores.
Job Responsibility
Champion owned retail as a key brand-building platform, ensuring stores are fully embedded within the EMEA marketing ecosystem
Lead the retail translation and rollout of seasonal campaigns and brand moments, ensuring consistency and impact across all EMEA stores
Partner closely with Brand, Product, and Integrated Marketing teams to ensure retail execution is synchronized with EMEA priorities, storytelling, and commercial goals
Support the design and continuous evolution of the end-to-end retail experience, delivering meaningful and engaging moments for the consumer
Define and implement VM guidelines that elevate product storytelling and ensure consistent execution across the region
Develop and roll out clear toolkits, playbooks, and guidelines to support regional and store teams in executing campaigns at scale
Support the community team in bringing the Saucony community to life through local activations, events, and authentic engagement with consumers
Act as the central point of coordination across EMEA retail stores, ensuring alignment, readiness, and high-quality execution
Work closely with Retail, VM and Creative teams to deliver seamless execution and continuous improvement
Own the end-to-end production and delivery of retail campaign assets including windows, POS, shelf communication, campaign signage, fixture storytelling, and in-store marketing materials
Own and manage the EMEA retail marketing calendar, ensuring stores are fully prepared and campaigns launch on time and at a high execution standard
Develop and implement a differentiated retail marketing approach for outlet and off-price stores, leveraging seasonal assets and commercial storytelling to elevate presentation within leaner budget frameworks
Requirements
Background in Marketing, Brand, Retail, Visual Merchandising, Design, or related field
Strong experience in retail marketing, in-store experience, or VM
Proven ability to translate brand strategy into retail execution
Understanding of integrated marketing and go-to-market processes
Excellent collaboration and stakeholder management skills
Highly organized with strong project management capabilities
Detail-oriented with a focus on execution excellence
Creative thinker with a passion for storytelling and innovation
Commercially minded and data-informed
Passionate about running, sport, and community-driven brands
Excellent oral and written communication skills and fluent in English
Availability to travel occasionally (mainly European travel)