Dsp Manager Job at My Amazon Guy

Job Description

The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Job Responsibility

Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals
Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency
Manage the setup, execution, and optimization of advertising campaigns across various channels
Develop and implement data-driven strategies to maximize campaign performance and ROI
Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed
Analyze campaign data and performance metrics to derive actionable insights and inform future strategies
Use analytics tools to track audience behavior, conversion rates, and other relevant metrics
Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies
Foster relationships with external partners, such as media agencies and ad tech vendors
Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals
Prepare budget forecasts and reports to track spending and ROI
Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying
Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities
Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement
Utilize data visualization tools to communicate findings effectively

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field
3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management
Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies
Proficient in data analysis and reporting tools, with the ability to interpret complex data sets
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

What we offer

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

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