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Join our DYNAMIC team at Bickford Senior Living as a Divisional Sales Director! The Divisional Sales Director is responsible for driving occupancy and census growth across an assigned region by owning sales performance and ensuring disciplined execution of Bickford’s sales strategy. This role partners closely with Executive Directors, Divisional leadership, and Family Advocates (FAs) to deliver measurable results aligned with Bickford’s Balanced Scorecard. While not a direct supervisor, this role operates with clear accountability for Divisional sales outcomes, influencing performance and reinforcing expectations that drive both results (49%) and behaviors aligned with Bickford’s Core Values (51%).
Job Responsibility:
Own Divisional occupancy performance and census growth across all assigned branches
Drive accountability to occupancy targets as outlined in the Balanced Scorecard
Identify performance gaps and take immediate action to improve inquiry generation, tours, and move-ins
Ensure consistent focus on conversion at every stage of the sales funnel
Reinforce 49% results (performance metrics) and 51% behaviors (Core Values)
Partner with Executive Directors to ensure FAs deliver both results and behaviors
Utilize sales performance data in assessments and performance conversations
Monitor inquiries, tours, conversions, and occupancy targets
Translate data into actionable strategies
Identify trends and adjust strategy in real time
Drive accountability for follow-up, CRM usage, and relationship-based selling
Reinforce expectations that FAs drive occupancy outcomes
Develop Divisional strategies to increase market share
Strengthen referral pipelines and outreach efforts
Evaluate competitive positioning
Align sales with operational readiness and resident experience
Collaborate on high-impact initiatives
Support marketing events and campaigns
Drive a culture of accountability and urgency
Influence performance without direct authority
Lead improvement efforts in underperforming areas
Requirements:
Bachelor’s degree preferred
5+ years of senior living sales experience required
Strong understanding of senior living sales processes
Ability to connect activity to financial outcomes
Strong analytical and communication skills
Ability to travel within the region
A valid driver’s license and a driving record that is consistent with Bickford’s insurance carrier guidelines is required
What we offer:
Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
Bonus Opportunities
Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability
Benefits start the 1st of the month following 30 days of employment
Prescription savings plans
All employees are eligible for 401(k) with employer match