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Divisional Sales Director

bickfordseniorliving.com Logo

Bickford of Marshalltown

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Location:
United States , Ames

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Join our DYNAMIC team at Bickford Senior Living as a Divisional Sales Director! The Divisional Sales Director is responsible for driving occupancy and census growth across an assigned region by owning sales performance and ensuring disciplined execution of Bickford’s sales strategy. This role partners closely with Executive Directors, Divisional leadership, and Family Advocates (FAs) to deliver measurable results aligned with Bickford’s Balanced Scorecard. While not a direct supervisor, this role operates with clear accountability for Divisional sales outcomes, influencing performance and reinforcing expectations that drive both results (49%) and behaviors aligned with Bickford’s Core Values (51%).

Job Responsibility:

  • Own Divisional occupancy performance and census growth across all assigned branches
  • Drive accountability to occupancy targets as outlined in the Balanced Scorecard
  • Identify performance gaps and take immediate action to improve inquiry generation, tours, and move-ins
  • Ensure consistent focus on conversion at every stage of the sales funnel
  • Reinforce 49% results (performance metrics) and 51% behaviors (Core Values)
  • Partner with Executive Directors to ensure FAs deliver both results and behaviors
  • Utilize sales performance data in assessments and performance conversations
  • Monitor inquiries, tours, conversions, and occupancy targets
  • Translate data into actionable strategies
  • Identify trends and adjust strategy in real time
  • Drive accountability for follow-up, CRM usage, and relationship-based selling
  • Reinforce expectations that FAs drive occupancy outcomes
  • Develop Divisional strategies to increase market share
  • Strengthen referral pipelines and outreach efforts
  • Evaluate competitive positioning
  • Align sales with operational readiness and resident experience
  • Collaborate on high-impact initiatives
  • Support marketing events and campaigns
  • Drive a culture of accountability and urgency
  • Influence performance without direct authority
  • Lead improvement efforts in underperforming areas

Requirements:

  • Bachelor’s degree preferred
  • 5+ years of senior living sales experience required
  • Strong understanding of senior living sales processes
  • Ability to connect activity to financial outcomes
  • Strong analytical and communication skills
  • Ability to travel within the region
  • A valid driver’s license and a driving record that is consistent with Bickford’s insurance carrier guidelines is required
What we offer:
  • Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
  • Bonus Opportunities
  • Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability
  • Benefits start the 1st of the month following 30 days of employment
  • Prescription savings plans
  • All employees are eligible for 401(k) with employer match
  • Pay available daily

Additional Information:

Job Posted:
April 12, 2026

Employment Type:
Fulltime
Job Link Share:

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