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In conjunction with the National Field Sales Manager, OnStar, the District Manager, OnStar will deploy initiatives towards the achievement of OnStar activation targets (Online Enrollment, Welcome Call, Mobile App Usage, Pre Owned, Super Cruise, etc.) on both new and used vehicles as well as drive revenue in subscriptions, Guardian and data sales. This position works closely with General Motors dealership owners, management and sales staff as well as internal VSSM (Vehicle Sales, Service and Marketing) teams. This collaboration works to drive adjacency and subscription growth for the new, used and fleet automotive business units. This position requires the District Manager, OnStar to develop and provide in-dealership training on best practices, activation and sales processes as well as education on technology and service offerings.
Job Responsibility
Become the OnStar & Technology Subject Matter Expert (SME) for the assigned District
Establish and grow relationships with your respective dealerships to drive excellence and results for OnStar KPIs
Provide ongoing dealer education to support their delivery of a seamless customer onboarding experience
Support project initiatives to improve OnStar onboarding, subscriber count and revenue
Conduct monthly performance analysis by leveraging analytics to identify opportunities and support the creation of dealer action plans
Support planning and execution of countermeasures designed to hit monthly and annual KPIs
Support creation of sales and marketing material for customers, dealerships and fleet sales staff
Conduct training for General Motors dealership and wholesale teams including demonstrations of existing and new OnStar products and services
Participate in special projects as required
Compliance with all processes and training required by GM Canada
Requirements
University degree (Business/Marketing) or relevant experience equivalent