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General Motors Logo General Motors · Sales

District Manager, OnStar & Loyalty

United States, Des Moines · Job Posted May 28, 2026
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Job Description

Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory. Domestic travel will be 90% percent within assigned territory. The selected candidate will assume territorial responsibility of Des Moines, IA.

Job Responsibility

  • Serve as the primary advocate and trusted advisor for OnStar, GM's software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships
  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through
  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations
  • Inspire belief in OnStar and GM's connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability
  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership
  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth
  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning
  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams
  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end
  • Ensure every customer experiences the technology they've purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership
  • Build strong internal partnerships across GM's field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers
  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district
  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands
  • Bring a "Better Never Stops" mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve
  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.

Requirements

  • 2+ years of experience in sales and customer service
  • Bachelor's degree or 4+ years of automotive industry experience in lieu of a degree
  • Experience working with automotive dealerships and/or OEMs is highly beneficial
  • Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually
  • Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events
  • Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot)
  • Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues
  • Excellent time management skills – focusing on the highest‑impact activities and challenging work that does not advance agreed‑upon goals
  • Exceptional oral and written communication, with strong command of language, grammar, and professional tone
  • Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field‑based role with frequent in‑market travel).

Nice to have

  • Are an agile learner with a continuous improvement mindset – you truly believe "Better Never Stops."
  • Are driven, self‑motivated, and energized by achieving ambitious growth and performance goals
  • Excel at prioritization and multitasking in a dynamic, fast‑paced environment
  • Are adaptable and embrace change as an opportunity to innovate and grow
  • Bring strong problem‑solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.
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