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General Motors Logo General Motors · Sales

District Manager OnStar Loyalty

United States, Sacramento · Job Posted March 03, 2026
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Job Description

The District Manager, OnStar & Loyalty, engages dealers through regular contacts and business reviews. As an OnStar District Manager, you will build relationships with dealer partners, focusing on promoting, supporting, and coaching dealer owners, managers, sales consultants, and service advisors. Your goal is to highlight the benefits and profitability of GM software and subscriptions. You will develop in-dealership training to onboard customers across various channels, driving adoption and sales of products like GM Rewards, My GM Rewards Credit Card, OnStar safety services, customer prepaid plans, and over-the-air upgrades to enhance vehicle performance and ownership experience.

Job Responsibility

  • Clearly communicate the benefit of OnStar as GM’s tech ingredient brand – get dealerships excited about our products and services as a key driver of customer experience, brand loyalty and dealership profitability
  • Establish effective relationships with dealers within your assigned District, serving as a dealership’s trusted advisor to broaden awareness, drive customer acquisition and revenue generation for GM’s software and subscription business
  • Act as a main liaison between OnStar, GM’s vehicle brands, and your assigned dealerships, understanding the dealer’s needs
  • establishing credibility
  • and taking accountability and delivering value to your dealerships and brand counterparts
  • Build familiarity and engagement with the current (e.g. mobile app, Google Built-In) and future (e.g. Over-the-air updates) product offerings
  • Serve as subject matter expert on all things related to the My GM Rewards Loyalty program including the Rewards Credit Cards
  • Initiate and conduct live training or remote calls with dealer leadership and personnel on OnStar’s portfolio of products, services, My GM Rewards, and the GM Rewards Credit Card and the proper delivery and customer onboarding process, including the ability to troubleshoot when something goes wrong
  • Build strong, productive relationships within GM’s field team ecosystem, including Vehicle Sales, Service & Marketing teams, Fleet and Commercial Sales team, and OnStar Business Solutions Sales teams
  • Conduct monthly sales performance analysis, leveraging data & analytics to identify opportunities and implement dealer action plans while supporting continuous improvement
  • Support planning and countermeasures designed to meet and achieve aggressive monthly, quarterly, and annual performance targets and milestones
  • Assist in product launches to ensure streamlined marketing and advertising between the dealer and GM
  • Ensure dealers are providing customers with the technological capabilities that come with their purchase
  • Monitor Dealer, District, Zone, and Regional metrics to ensure they meet or exceed the desired Goals
  • Resolve all dealer-customer satisfaction issues through appropriate channels
  • Be prepared to learn and adapt as our product, services and role evolves

Requirements

  • Bachelor’s degree or 2+ years of experience in the automotive industry in lieu of a degree
  • 3+ years in sales and customer service
  • Demonstrated account management and/or B2B experience
  • Willingness to work the hours required to be effective in assigned time zone, including occasional weekends and holidays
  • Computer skills with Microsoft Office proficiency: Microsoft Word, Excel, PowerPoint, and Outlook
  • Comfortable with technology and subscription services, including troubleshooting mobile app and internal platform issues
  • Ability to travel 60 to 70 percent of the time, including overnights when applicable

Nice to have

  • Understanding the audience
  • getting the message across
  • presenting information effectively
  • and communicating openly
  • Agile learner, continuous improvement “Better Never Stops” mindset
  • Driven and self-motivated
  • Prioritizing skills, Multitasker
  • Adaptable, embraces change
  • Problem solving skills
  • Detail oriented and organized
  • Verbal and written communication
  • Experience working with automotive dealerships, in customer facing retail, sales, product training, consulting and performance coaching roles a plus
  • Experience working with automotive dealerships and/or OEMs beneficial, including familiarity with new, used, commercial and service operations
  • Ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goals
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