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Distributor & Modern Trade Manager

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Unilever

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Location:
Malaysia , Kuala Lumpur

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

This role ensures distribution and maintain required stock weight of Unilever Food Solutions product in the International Modern Trade (IMT), Local Modern Trade (LMT), Cash & Carry and Wholesaler segment. Responsible in implementing effective standard operating procedures and maintaining existing sales within assigned customers at given sales territory and concurrently, analyse issues and opportunities in the business/market to capture a greater market share from competitors/retailers’ house-brands. You will also have responsibility for managing the total UFS portfolio within one of our strategic national foodservice distributors.

Job Responsibility:

  • Exceeding monthly, quarterly, and annual targets for assigned national accounts and effective planning, strategic account management and strong relationships with nominated national accounts including key management and personnel
  • Deliver responsible Sell-In & Sell Out to trade via execution of Trade Marketing strategy
  • Execute Permanent Journey Plan and stock card to ensure productivity and efficiency
  • Responsible for effective promotions, planning, proposals, and execution include tracking, monitoring and spend within budget allocated by the company
  • Accountable for Sales Order based on target by customer and territory
  • Ensure EDGE (every day great execution) and winning in-store with strong Customer Development Fundamentals (Distribution, Pricing, Shelving and Merchandising)
  • Manage Goods Received Note according to Unilever guidelines
  • Good observation skill at Trade with Market & Competition insights
  • To lead the National Trade Strategy in developing business plan, review, Trading Terms, business contract with customer
  • Manage existing Modern Trade, Cash & Carry and Wholesaler accounts for sales expansion, or open new accounts within territory. Increase SKU penetration based on business strategy and execute Marketing promotion activities/Channel activation to achieve set target. Continuously build productive relationship with customers
  • Formulate account plans and strategies to achieve budgets in nominated Distributors
  • Execute the right portfolio/innovation to win in the key channels. Reach more operators through emerging channels and bold new partnerships
  • Create new business plans targeting strategic Trade Partners in the assigned geography area/market
  • Accelerate to grow Top 10 SKU ranging
  • Joint business plan with Distributor to review sales performance and market activity to grow the business
  • Work closely with DSR in training and educating them in the UFS range by conducting regular demonstrations
  • Ensure all national promotional activities are executed and driven at the branch level
  • Conduct quarterly and six-monthly reviews with distributors where applicable
  • Attend all UFS selling skills and chefmanship training sessions
  • Involvement in trade shows where applicable

Requirements:

  • Relevant experience in field sales/key account management/modern trade with an interest in expanding exposure to manage one distribution account
  • Experience with FMCG or Foodservice background
  • Good understanding in Malaysia Food Service industry

Nice to have:

  • Bachelor’s degree in Sales/Marketing/Culinary disciplines is preferred
  • Passion for Growth: to demonstrate “Can-Do “attitude and leadership to reach outstanding growth levels
  • Change Catalyst: To initiate and drive necessary changes
  • Strong selling and influencing skills
  • Good communication skills
  • Strong Interpersonal skills

Additional Information:

Job Posted:
January 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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