CrawlJobs Logo
Unilever Logo Unilever · Sales

Distributor & Modern Trade Manager

Malaysia, Kuala Lumpur · Job Posted January 21, 2026
Apply Position
Job Link Share

Job Description

This role ensures distribution and maintain required stock weight of Unilever Food Solutions product in the International Modern Trade (IMT), Local Modern Trade (LMT), Cash & Carry and Wholesaler segment. Responsible in implementing effective standard operating procedures and maintaining existing sales within assigned customers at given sales territory and concurrently, analyse issues and opportunities in the business/market to capture a greater market share from competitors/retailers’ house-brands. You will also have responsibility for managing the total UFS portfolio within one of our strategic national foodservice distributors.

Job Responsibility

  • Exceeding monthly, quarterly, and annual targets for assigned national accounts and effective planning, strategic account management and strong relationships with nominated national accounts including key management and personnel
  • Deliver responsible Sell-In & Sell Out to trade via execution of Trade Marketing strategy
  • Execute Permanent Journey Plan and stock card to ensure productivity and efficiency
  • Responsible for effective promotions, planning, proposals, and execution include tracking, monitoring and spend within budget allocated by the company
  • Accountable for Sales Order based on target by customer and territory
  • Ensure EDGE (every day great execution) and winning in-store with strong Customer Development Fundamentals (Distribution, Pricing, Shelving and Merchandising)
  • Manage Goods Received Note according to Unilever guidelines
  • Good observation skill at Trade with Market & Competition insights
  • To lead the National Trade Strategy in developing business plan, review, Trading Terms, business contract with customer
  • Manage existing Modern Trade, Cash & Carry and Wholesaler accounts for sales expansion, or open new accounts within territory. Increase SKU penetration based on business strategy and execute Marketing promotion activities/Channel activation to achieve set target. Continuously build productive relationship with customers
  • Formulate account plans and strategies to achieve budgets in nominated Distributors
  • Execute the right portfolio/innovation to win in the key channels. Reach more operators through emerging channels and bold new partnerships
  • Create new business plans targeting strategic Trade Partners in the assigned geography area/market
  • Accelerate to grow Top 10 SKU ranging
  • Joint business plan with Distributor to review sales performance and market activity to grow the business
  • Work closely with DSR in training and educating them in the UFS range by conducting regular demonstrations
  • Ensure all national promotional activities are executed and driven at the branch level
  • Conduct quarterly and six-monthly reviews with distributors where applicable
  • Attend all UFS selling skills and chefmanship training sessions
  • Involvement in trade shows where applicable

Requirements

  • Relevant experience in field sales/key account management/modern trade with an interest in expanding exposure to manage one distribution account
  • Experience with FMCG or Foodservice background
  • Good understanding in Malaysia Food Service industry

Nice to have

  • Bachelor’s degree in Sales/Marketing/Culinary disciplines is preferred
  • Passion for Growth: to demonstrate “Can-Do “attitude and leadership to reach outstanding growth levels
  • Change Catalyst: To initiate and drive necessary changes
  • Strong selling and influencing skills
  • Good communication skills
  • Strong Interpersonal skills
Unilever - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Distributor & Modern Trade Manager

8 matching positions

Channel Sales Manager (General Trade & Distributor Management)

We are currently looking for a Channel Sales Manager (General Trade & Distributo...
Location
Location
Malaysia , Selangor
Salary
Salary:
10000.00 - 14000.00 MYR / Month
https://www.randstad.com Logo
Randstad
Expiration Date
July 20, 2026
Flip Icon
Requirements
Requirements
  • Minimum 5 years of FMCG experience in Customer Development, Distributor Management, or Trade Marketing
  • Solid exposure spanning general trade distribution networks as well as local supermarket/modern trade accounts, backed by strong business analysis capabilities
  • An active, hands-on professional who thrives on field-based management and possesses a strong ownership mindset
  • Highly polished, organized, and meticulous communicator who leads by example on the field, with the maturity to fix operational gaps and step into future leadership roles
Job Responsibility
Job Responsibility
  • Take full operational and commercial ownership of the General Trade (GT), Distributors, and Local Modern Trade (LKAs) accounts, aligning frontline sales activities with corporate profitability metrics
  • Lead, structure, and transform a distributor sales force of 11 direct reports
  • driving daily morning alignment meetings and delivering on-the-ground coaching to step up team discipline and productivity
  • Manage Vendor Managed Inventory (VMI) alongside sell-in and sell-out tracking to build optimal warehouse stock levels, implement FIFO practices, and eliminate out-of-stock hurdles
  • Partner with customer marketing and distributor principals to execute New Product Developments (NPD), negotiate high-impact second-site displays, and deploy trade investment funds strategically
  • Conduct meticulous regular business reviews with service providers and accounts to audit logistics metrics, trade claims, and account collections
What we offer
What we offer
  • 13 months salary
  • excellent benefits
Read More
Arrow Right

Assistant Distributive Trade Manager - Great Plus

Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Business, Marketing, Sales, or a related field
  • Minimum 2-4 years of experience in sales, distributor management, or trade execution (FMCG preferred)
  • Strong understanding of distributive trade, route-to-market, and channel dynamics
  • Proven ability to manage distributor relationships and frontline sales teams
  • Strong analytical skills with the ability to turn data into actionable insights
  • Solid negotiation, communication, and stakeholder management skills
  • Willingness to spend significant time in the field and engage closely with customers
Job Responsibility
Job Responsibility
  • Lead, coach, and supervise distributor sales teams to ensure alignment with company sales objectives
  • Conduct regular joint field visits and structured business reviews to drive execution excellence
  • Build strong distributor partnerships and ensure adherence to agreed commercial priorities
  • Monitor distributor primary and secondary stock levels to prevent stock-outs and overstocking
  • Ensure healthy stock coverage, proper rotation, and freshness across all SKUs
  • Drive disciplined inventory management in line with company targets
  • Manage and execute across all trade channels (General Trade, Modern Trade, and alternative channels where applicable)
  • Secure optimal shelf space, negotiate in-store promotions, and ensure planogram compliance
  • Drive effective in-store visibility through displays, POS materials, and secondary placements
  • Analyze sales data to identify performance gaps and growth opportunities
  • Fulltime
Read More
Arrow Right

Trade Marketing Manager

Join us as Trade Marketing Manager (Snacking). You will be responsible for leadi...
Location
Location
Poland , Mazovia
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3 years’ FMCG category experience (trade marketing, sales, marketing) to understand categories` dynamics
  • Experience in work with P&L
  • Experience in CPP (promo budgets)/TTS Budget (contracts) Optimization
  • Data literacy: Nielsen, GfK, CMR, AMB
  • Polish and English language fluency
  • Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen
  • Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams
  • Both strategic and operational. Holds accountability on operational performance and gives strategic directions on choices in channel.
Job Responsibility
Job Responsibility
  • Preparing channel strategy for Modern Trade clients within Cooking Aids category according to Design 4 Channel Strategy based on opportunities and challenges connected to that specific Route to market
  • Works collaboratively on day-to-day basis with Sales, Marketing, Supply Chain, NRM and Finance and BU in channel discussions to ensure perfect execution of category plans
  • Driving vertical short-term forecast
  • Reassure the category promotion strategy for Modern Trade is valid and updated to addressing upcoming challenges and opportunities
  • Actively participating in IBP process bringing TOP6 retailers view to the table
  • Control and effective budget management: CPP and BMI
  • Bringing Strategy and Insights from Modern Trade key retailer’s data (CMR, distributors, Nielsen) into business agenda
  • Monitoring of Business waste (Residuals, SSL)
  • Driving choices in channel and customers for the future and for current period. Is accountable for creating, executing and evaluating BU plans on channel/instore level within budget. Aligns then commits to Marketing & CSP Lead an executable annual plan
  • Understands main drivers of business delivery and are responsible for monitoring their execution. Also acts against gap (mid-term channel/customer or short-term)
What we offer
What we offer
  • Hybrid work and flexibility
  • Opportunities for the development and improvement of qualifications
  • Sharing the cost of professional training & courses
  • Benefits: life insurance, private medical care, pension fund, sharing the cost of sports activities, Benefits System – Cafeteria and many others
  • Extra days off to take care of yourself and others
  • Unilever store - Our products at attractive prices
  • Fulltime
Read More
Arrow Right
New

National Sales Head

Are you a visionary leader with a passion for health and wellness? We are seekin...
Location
Location
India , Mumbai
Salary
Salary:
Not provided
https://www.randstad.com Logo
Randstad
Expiration Date
August 08, 2026
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred)
  • 15+ years of experience in sales, with a strong background in nutraceuticals, FMCG, or the health & wellness industry
  • Proven experience in handling health drinks, hydration beverages, or similar product categories
  • Deep exposure and expertise in General Trade, Modern Trade, and E-commerce channels
  • Demonstrated success in leading large, multi-regional sales teams
  • Extensive understanding of distribution management and retail expansion strategies
  • Exceptional leadership, negotiation, and stakeholder management skills
  • A data-driven mindset with the analytical capabilities to solve complex problems and drive execution excellence
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive sales strategy to achieve business growth and revenue targets
  • Lead and manage multi-channel sales operations, including General Trade (distributors, stockists, standalone stores), Modern Trade (key accounts, large format stores), and E-commerce platforms (marketplaces and D2C)
  • Oversee the sales team, including hiring, training, mentoring, and driving high-level performance across regions
  • Strengthen our distribution network and ensure deep market penetration across all geographies
  • Establish and maintain strong, collaborative relationships with key customers, distributors, and channel partners
  • Drive category growth for Pocari Sweat through effective product positioning and flawless execution
  • Collaborate closely with marketing and BTL teams to align sales strategies with company objectives, supporting product launches, promotions, and brand-building initiatives
  • Monitor market trends, competitor activity, and consumer insights to identify and capitalize on new business opportunities
  • Manage sales forecasting, budgeting, and profit/loss accountability
  • Ensure effective execution of trade schemes, visibility, and in-store activations
Read More
Arrow Right

Foods PH Category Strategy Senior Assistant Manager

As the Category Strategy & Insights Manager for Condiments (Lady’s Choice and Be...
Location
Location
Philippines , Metro Manila
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories
  • Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting
  • Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce
  • Ability to translate insights into strategic execution plans and drive alignment across commercial teams
  • Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams
Job Responsibility
Job Responsibility
  • Develop a deep understanding of consumer needs and identify potential market disruptors
  • Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights
  • Define channel-specific category roles, growth levers, and competitive positioning for Condiments
  • Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms
  • Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce
  • Lead market research, data analytics, and shopper studies to drive channel-specific activation plans
  • Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement
  • Design and execute channel-focused promotional and activation plans to maximize category growth across traditional and digital platforms
  • Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies
  • Identify white space opportunities and innovation needs for Knorr
  • Fulltime
Read More
Arrow Right

Assistant Customer Development Manager

JOB TITLE: Assistant Customer Development Manager LOCATION: KELANTAN, MALAYSIA ...
Location
Location
Malaysia , Kelantan
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Business, Marketing, Supply Chain, or a related field
  • Minimum 3–5 years’ experience in FMCG sales, distributor management, or channel development
  • Experience managing distributors and trade execution in general trade or modern trade channels
Job Responsibility
Job Responsibility
  • Drive distributor performance, ensure excellence in field execution, and deliver sustainable sales growth by managing distributors, trade execution, inventory, and channel performance across assigned territories
  • Lead and coach distributor sales teams to achieve monthly, quarterly, and annual sales targets (NIV & STT)
  • Review secondary sales performance and identify gaps versus targets
  • Implement corrective actions to close performance gaps and improve execution effectiveness
  • Manage and optimize inventory levels at distributor warehouses to maintain healthy stock coverage and reduce aging stock
  • Work closely with logistics and supply chain teams to ensure timely delivery of products, promotional stocks, and POSM materials
  • Conduct regular market visits to ensure strong in‑store execution, visibility, and compliance with planograms
  • Monitor stock accuracy, stock card compliance, and overall execution standards aligned with EDGE (Every Day Great Execution) principles
  • Execute approved trade marketing plans, promotions, and activations across all relevant channels
  • Support new product launches and ensure effective rollout at distributor and outlet levels
  • Fulltime
Read More
Arrow Right

Area Sales Manager (FMCG - South)

We are currently looking for a Sales Manager for a global FMCG powerhouse recogn...
Location
Location
Malaysia , Johor
Salary
Salary:
8000.00 - 12000.00 MYR / Month
https://www.randstad.com Logo
Randstad
Expiration Date
July 02, 2026
Flip Icon
Requirements
Requirements
  • Minimum 5 years of FMCG sales experience, with a proven track record of managing distributors and field-based sales teams
  • General Trade (GT) and distributor management experience is essential, with experience in Modern Trade (MT) operations and execution
  • Detail-oriented and strategic thinker with strong data analysis, communication, and problem-solving skills
  • Highly active and field-oriented mindset
  • you are a leader who thrives on-ground rather than in an office setting and possesses the firmness to manage distributor relationships
Job Responsibility
Job Responsibility
  • Lead and mentor a team of 6 salesmen in the Southern region to achieve sales targets and ensure flawless execution across Modern Trade (MT) and General Trade (GT) channels
  • Manage and strengthen strategic partnerships with long-term distributors, serving as the firm primary contact to solve operational problems and drive coverage growth
  • Spend most of your time on the field with the sales team to monitor productivity, ensure stock availability, and implement in-store merchandising standards
  • Execute regional business plans developed by the Key Account team, translating high-level strategy into actionable results at the outlet level
  • Oversee the successful rollout of new and diverse product categories, including instant pasta, RTD beverages, and premium biscuits, within the assigned territory
  • Conduct monthly operational meetings, delivering data-driven reports and presentations on regional performance, market share trends, and competitor intelligence
What we offer
What we offer
  • 13 months salary
  • excellent benefits
Read More
Arrow Right

Sales Manager (Fmcg - North)

We are currently looking for a Sales Manager for a global FMCG powerhouse recogn...
Location
Location
Malaysia , Penang
Salary
Salary:
8000.00 - 10000.00 MYR / Month
https://www.randstad.com Logo
Randstad
Expiration Date
July 02, 2026
Flip Icon
Requirements
Requirements
  • Minimum 5 years of FMCG sales experience, with a proven track record of managing distributors and field-based sales teams
  • General Trade (GT) and distributor management experience is essential, with experience in Modern Trade (MT) operations and execution
  • Detail-oriented and strategic thinker with strong data analysis, communication, and problem-solving skills
  • Highly active and field-oriented mindset
  • you are a leader who thrives on-ground rather than in an office setting and possesses the firmness to manage distributor relationships
Job Responsibility
Job Responsibility
  • Lead and mentor a team of 4 salesmen in the Northern region to achieve sales targets and ensure flawless execution across Modern Trade (MT) and General Trade (GT) channels
  • Manage and strengthen strategic partnerships with long-term distributors, serving as the firm primary contact to solve operational problems and drive coverage growth
  • Spend most of your time on the field with the sales team to monitor productivity, ensure stock availability, and implement in-store merchandising standards
  • Execute regional business plans developed by the Key Account team, translating high-level strategy into actionable results at the outlet level
  • Oversee the successful rollout of new and diverse product categories, including instant pasta, RTD beverages, and premium biscuits, within the assigned territory
  • Conduct monthly operational meetings, delivering data-driven reports and presentations on regional performance, market share trends, and competitor intelligence
What we offer
What we offer
  • 13 months salary
  • excellent benefits
Read More
Arrow Right