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Distributor Manager

Nigeria · Job Posted January 26, 2026
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Job Description

The ideal candidate will be responsible for delivering sales targets in line with the Company’s look of success, Codes of Business Conduct, and Commercial Strategy. The Distributor Manager leads, plans, and organizes the work of a team of Merchandizers and Pre-sellers. He/She is accountable for the commercial performance, distributor operating standards, customer relationship management, company asset/data management, and development of assigned customer universe.

Job Responsibility

  • Drive execution of company business plans in sales volume, revenue, numeric and product availability
  • Organize, plan, and communicate sales targets and call frequencies to team members
  • Use available systems to monitor team performance and ensure operational excellence in line with internal policies
  • Plan and deploy materials needed to achieve Look of Success (LOS) standards according to RED guidelines
  • Implement IMCR management routines, procedures, and uphold Company policies including Code of Business Conduct (COBC)
  • Monitor and act on outcomes from CDE data (e.g., missing/faulty/unproductive coolers)
  • Execute audit visits to outlets for order-taking, delivery verification, and LOS standards compliance
  • Build and manage strong, compliant, and efficient distributor operations
  • Achieve optimum distributor P&L performance, working closely with Commercial Finance and Management to drive improvements
  • Ensure stock taking accuracy and distributor compliance to company operating standards
  • Manage Distributor Account Receivables (AR) in line with company credit policy
  • Perform distributor assessments and monitor performance against KBIs (e.g., DOSA, OTIF)
  • Lead, develop, and coach Pre-sellers and Merchandizers through on-the-job training and formal inductions
  • Build strong Distributor Sales Teams and ensure capability development and knowledge preservation
  • Act as first-level support for system users in distributor warehouses, coordinating necessary trainings
  • Foster a high-performance culture and drive continuous improvement across the team
  • Maintain and strengthen relationships with customers, resolving conflicts constructively
  • Build strong partnerships with contractual and potential distributors
  • Develop productive, influential cross-functional relationships (Field Sales, Commercial Finance, Logistics, BSS/DTPS)
  • Negotiate and control promotional activities and customer agreements to maximize growth
  • Identify new growth opportunities in the territory by understanding market trends and competitive actions
  • Implement best practices from within CCHBC and share innovations across markets
  • Drive successful implementation of new procedures, product launches, and process improvements

Requirements

  • Minimum 2 years’ experience in front-line sales and people management
  • Track record of achieving volume and revenue targets in a competitive environment
  • Strong understanding of CDE profitability and distributor management
  • Knowledge of partnering with customers/clients, cost management, and financial administration
  • Proficiency in sales force management, computer applications, and company systems and procedures
  • Expertise in target setting, call planning, and effective sales execution
  • Strong negotiation, presentation, and customer relationship management skills
  • Strong time management and task prioritization
  • Ability to coach and develop others for high performance
  • Effective communication skills to understand and influence customer needs
  • Strong problem-solving, conflict resolution, and decision-making abilities
  • High self-motivation, resilience, and results orientation
  • Distributor operational excellence and profitability improvement
  • Team capability building and continuous knowledge development

What we offer

  • Bonus incentives
  • Development opportunities
  • Equal opportunity employer
  • Learning programs
  • Wellbeing program

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