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The Distributor Assistant Manager will be responsible for leading and managing a sales team within a designated territory of distributors. The primary objective of this role is to drive sales growth, ensure great product distribution, visibility, optimize effective coverage with great territory management and increase market share.
Job Responsibility:
Implement effective sales strategies to drive business growth by translating monthly CD priorities & company strategy into great execution
Set sales targets and objectives for the assigned distributors and monitor the performance of the sales team to ensure targets are achieved
Provide clear guidance and support to front liners (distributor sales team) and identifying sales opportunities, negotiating deals, and closing sales
Monitoring sales activation and support all MDM program to build brand penetration and increase market share
Analyze market data and sales reports to identify trends, gaps, and spot on opportunities through channel, category lens to maximize sales
Work with distributor team to recruit, train, and motivate a high-performing sales team
Set clear performance expectations and conduct regular performance evaluations
Provide coaching, guidance, and feedback to maximize individual and team performance
Foster a positive and collaborative team environment
Build and maintain strong relationships with key customers and business partners
Monitor customer satisfaction levels and promptly address any concerns or issues
Stay updated on market trends, customer preferences, and competitor activities to identify new business opportunities
Develop and implement effective outlets coverage (direct & controlled stores), giving clear direction and monitoring to ensure right PJP/ frequency setting in assigned distributors
Build strong fundamentals of sales through FCS (Field Capability Score) KPIs improvement
Prepare accurate sales forecasts, promotion plan and reports
Analyze sales data, market trends, and competitor performance to identify areas for improvement and develop appropriate action plans
Join monthly business review with distributor to identify gap and opportunity, ensure all monthly KPIs are delivered as plan
Support RSMs on distributor ROI data and working capital analysis, to ensure stability of good cash flow management, and healthy profitability
Requirements:
Bachelor's degree in a relevant field
Preferably with 5 plus years of experience in sales or related roles, preferably in the FMCG industry
Strong fundamental of sales operation and great discipline in execution leading
Proven track record of achieving sales targets and driving business growth
Excellent team management and leadership abilities
Strong customer relationship management skills
Analytical mindset with the ability to interpret sales data and market trends
Effective communication and negotiation skills
High commitment, great discipline, resilience, result-oriented and able to work under pressure
Familiarity with sales reporting and analysis
Adaptability and willingness to travel within the assigned area