Display/Paid Social Lead Jobs

Groupon

Location:
Spain, Valencia ▼
Madrid

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Groupon is looking for a hands-on Display / Paid Social Lead who can take over our global paid social engine, elevate the strategy, and lead a five-person team across Meta, Criteo, GDN, TikTok, and more. This is not a maintenance role. This is a “take it, fix it, scale it” role. You’ll own Meta performance end-to-end, drive Gross Profit within ROAS guardrails, accelerate creative testing, and bring AI-enabled execution into daily workflows. And yes - you’ll work with serious budgets: $1M+ per month. If you thrive in fast data loops, know how to push teams to excellence, and love mixing creativity with analytics, this one’s for you.

Job Responsibility:

Lead and develop a team of 5 specialists - set KPIs, coach performance, build routines, and reset the way of working
Own and execute the global Display & Paid Social strategy across Meta (core), Criteo, GDN, TikTok, Reddit and emerging app channels
Balance prospecting/retargeting and identify scalable growth opportunities with feed & category owners
Combine hands-on execution (~50% at the start) with long-term strategic leadership
Run a structured brief → build → QA → launch workflow with Design and deliver AI-enabled creative production
Drive data-led decision making using Tableau, and support app-marketing, AppsFlyer integration and incrementality testing
AI & automation (LLMs for briefs, creative iteration, QA
platform automations for alerts/bulk changes)
Collaborate closely with Revenue, BI, Product, Design and communicate clearly through concise updates and post-mortems

Requirements:

Deep Meta Ads expertise with multi-market, high-spend budgets ≥ $1M/month
Experience in Local Services, marketplaces, or high-volume B2C
Ability to lead a team, set standards, and build strong routines
Analytical & creative skills - DPA, feed quality, testing mindset
Daily use of AI tools (ChatGPT, Gemini, AI video tools, automation)
Solid understanding of analytics (Tableau etc.)
Clear communication skills, push for clarity, and make things happen

What we offer:

Massive budgets, global scale, and space to truly influence outcomes
A role with ownership - you’re the Display owner for the entire business
Cross-functional support: Product, Revenue, BI, Design
Real opportunity to rebuild processes, level-up the team, and leave a mark
Culture that values data, speed, experimentation, and smart automation

Additional Information:

Job Posted:
December 09, 2025

Work Type:

Hybrid work

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Display/Paid Social Lead