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Dirt is Good Marketing Manager

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Unilever

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Location:
United Kingdom , London

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Salary:

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Job Description:

We are seeking a passionate and driven Global Brand Manager (2B) to lead the next phase of Wonder Wash’s global journey. This role sits within the Dirt Is Good Liquid Fabric Cleaning team and is pivotal in shaping, launching, and scaling Wonder Wash innovations worldwide. You will work closely with cross-functional and market teams to deliver disruptive, consumer-centric propositions that future-proof our brand and drive towards our ambitious growth plans.

Job Responsibility:

  • Lead the global development and execution of Wonder Wash innovations, including new variants and step-up launches, from concept to market roll-out
  • Develop and refine the Wonder Wash roadmap, including proposition, product, pack, communications, and activation strategies
  • Own the Wonder Platform trade story, including pricing, ranging, and route-to-market strategies
  • Create and optimize the Wonder Brand Experience Toolkit for best-in-class market execution, with a strong Social First approach
  • Collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and ensure feasibility
  • Partner with local market teams (e.g., Brazil, China, India, Turkey) to adapt and localize propositions, pricing, and go-to-market strategies
  • Manage the Innoflex gatekeeping innovation process and track performance, optimizing execution based on market feedback and business results
  • Champion a ‘village’ approach, cross-pollinating successful innovations across the speed portfolio

Requirements:

  • Passion for top performance: Relentless drive to make things happen and deliver results
  • Strategic thinking & innovation mindset: Ability to shape and scale disruptive platforms globally
  • Consumer-centricity: Skilled at interpreting insights and translating them into compelling propositions
  • Commercial acumen: Confident in sizing opportunities, setting pricing strategies, and managing trade-offs
  • Cross-functional leadership: Experience working with R&D, CI, SC, and local markets to deliver end-to-end innovation
  • Communication & storytelling: Able to craft and deliver compelling narratives to senior stakeholders and partners
  • Agility & resilience: Thrives in ambiguity, adapts quickly, and drives pace in a dynamic environment
  • Teamwork & collaborative spirit: Builds strong relationships across global and local teams, fostering co-creation and shared ownership
  • Accountability: Holds self and others to the highest standards for delivery
What we offer:
  • Flexible working options
  • Family-friendly and inclusive workplace
  • Creating possibilities for all
  • Diversity and inclusion
  • Reasonable adjustments during application and interview process

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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