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Microsoft Corporation Logo Microsoft Corporation · -

Director, Windows Go to Market

United States, Redmond 130900.00 - 251900.00 USD / Year · Job Posted May 05, 2026
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Job Description

Windows Consumer is a multi-billion dollar business that impacts over a billion people worldwide, serving a broad spectrum of customers — from students and families to gamers and entrepreneurs. We create and deliver go-to-market and marketing strategies to drive new Windows PC sales in partnership with OEM and retail partners, pushing the boundaries of marketing innovation through data, analytics, and world-class creative. We are looking for a strategic, consumer-savvy Director, Windows GTM to play a critical role in shaping the future of the Windows consumer business — driving share growth and sales volume goals at global scale. You will be responsible for developing worldwide demand generation strategies by synthesizing customer insights, market trends, and business intelligence data into impactful briefings for downstream marketing channels. This role demands a skilled marketer and data-driven problem solver who can transform complex, diverse information into winning GTM initiatives — ensuring alignment across our priority markets and channels. It is an exciting time to join the team, with innovations centered around AI, gaming, and new offerings such as Copilot+ PCs.

Job Responsibility

  • Define Strategic Moments
  • Craft Data-Driven Briefings
  • Develop Multi-Channel Demand Gen Strategy
  • Program Management
  • Partner Enablement
  • Precision Marketing & Measurement
  • Continuous Optimization

Requirements

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience
  • 4+ years people management experience or indirect people management experience (or virtual teams)

Nice to have

  • Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience
  • 6+ years people management experience
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