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Director, US B2B Events & Experiences

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Amex

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

123000.00 - 215250.00 USD / Year

Job Description:

The B2B Events & Experiences team leads the strategy, design, and execution of high-impact in-person experiences across the US and International markets. Our portfolio spans industry conferences, proprietary customer engagements, go-to-market activations, executive programs, and strategic gifting initiatives, all designed to deepen relationships, strengthen brand equity, and drive measurable business growth. Reporting to the VP, B2B Events & Experiences, the Director, US B2B Events & Experiences will define and lead the US strategy across the events and experiential ecosystem. This leader will oversee a high-performing team of five and serve as a strategic partner to senior stakeholders across Marketing, Sales, Product, PR, Compliance, and Executive Offices. This role requires a forward-thinking strategist who can innovate within white space, influence at the executive level, and translate business priorities; including product launches and refreshes, into differentiated, insight-driven experiences that drive commercial outcomes.

Job Responsibility:

  • Serve as a strategic thought leader for the US B2B events and experiences channel, setting a clear long-term vision, defining the role of experiences within the broader marketing ecosystem, and shaping the roadmap to drive brand relevance, business impact, and competitive differentiation
  • Identify new platforms, formats, and experiential models that differentiate the brand and create competitive advantage
  • Translate product launches, refreshes, and priority initiatives into integrated experience strategies that drive awareness, engagement, and revenue impact
  • Operate confidently in ambiguity, identifying opportunities to innovate and elevate the events portfolio
  • Lead strategy, design, and execution across a diverse portfolio including industry events (tradeshows and conferences), proprietary customer events (including product refresh moments), local market activations, executive engagements, and client roadshows
  • Drive alignment across Marketing, Sales, PR, Product, Compliance, and Executive stakeholders to ensure clear objectives, seamless execution, and measurable results
  • Drive investment discipline and efficiency through data-backed decision-making and prioritization

Requirements:

  • 8+ years of marketing experience with increasing strategic responsibility
  • Demonstrated ability to develop and execute enterprise-level strategies that drive measurable business impact
  • Strong executive presence with the ability to influence and collaborate across senior stakeholder groups
  • Exceptional critical thinking and problem-solving skills with sound judgment and prioritization capabilities
  • Proven ability to navigate ambiguity, operate in white space, and introduce innovative ideas
  • Track record of delivering results while leading autonomously and managing multiple complex initiatives simultaneously
  • Outstanding project management and organizational skills with strong attention to detail
  • Excellent written and verbal communication skills

Nice to have:

  • Experience in events and experiential is advantageous
  • MBA or equivalent experience
What we offer:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Additional Information:

Job Posted:
March 04, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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