Director, US B2B Events & Experiences Job at Amex (New York)

Job Description

The B2B Events & Experiences team leads the strategy, design, and execution of high-impact in-person experiences across the US and International markets. Our portfolio spans industry conferences, proprietary customer engagements, go-to-market activations, executive programs, and strategic gifting initiatives, all designed to deepen relationships, strengthen brand equity, and drive measurable business growth. Reporting to the VP, B2B Events & Experiences, the Director, US B2B Events & Experiences will define and lead the US strategy across the events and experiential ecosystem. This leader will oversee a high-performing team of five and serve as a strategic partner to senior stakeholders across Marketing, Sales, Product, PR, Compliance, and Executive Offices. This role requires a forward-thinking strategist who can innovate within white space, influence at the executive level, and translate business priorities; including product launches and refreshes, into differentiated, insight-driven experiences that drive commercial outcomes.

Job Responsibility

Serve as a strategic thought leader for the US B2B events and experiences channel, setting a clear long-term vision, defining the role of experiences within the broader marketing ecosystem, and shaping the roadmap to drive brand relevance, business impact, and competitive differentiation
Identify new platforms, formats, and experiential models that differentiate the brand and create competitive advantage
Translate product launches, refreshes, and priority initiatives into integrated experience strategies that drive awareness, engagement, and revenue impact
Operate confidently in ambiguity, identifying opportunities to innovate and elevate the events portfolio
Lead strategy, design, and execution across a diverse portfolio including industry events (tradeshows and conferences), proprietary customer events (including product refresh moments), local market activations, executive engagements, and client roadshows
Drive alignment across Marketing, Sales, PR, Product, Compliance, and Executive stakeholders to ensure clear objectives, seamless execution, and measurable results
Drive investment discipline and efficiency through data-backed decision-making and prioritization

Requirements

8+ years of marketing experience with increasing strategic responsibility
Demonstrated ability to develop and execute enterprise-level strategies that drive measurable business impact
Strong executive presence with the ability to influence and collaborate across senior stakeholder groups
Exceptional critical thinking and problem-solving skills with sound judgment and prioritization capabilities
Proven ability to navigate ambiguity, operate in white space, and introduce innovative ideas
Track record of delivering results while leading autonomously and managing multiple complex initiatives simultaneously
Outstanding project management and organizational skills with strong attention to detail
Excellent written and verbal communication skills

Nice to have

Experience in events and experiential is advantageous
MBA or equivalent experience

What we offer

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

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Director, US B2B Events & Experiences

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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