Director, Strategic Pricing & Value Realization, Residential

• Define and execute Generac’s pricing and value realization strategy for the Residential business
• Serve as the executive authority on pricing, advising business unit leaders and senior management
• Drive enterprise-wide initiatives to enhance revenue growth and margin expansion
• Establish and manage governance for MSRP, MAP, and promotional pricing
• Lead strategic scenario planning and predictive modeling
• Oversee advanced pricing analytics, consumer elasticity modeling, and competitive intelligence
• Partner with Product Management, Marketing, and Sales leaders to integrate pricing strategy
• Collaborate with Finance, Operations and Supply Chain leaders
• Ensure executive-level visibility into pricing outcomes
• Build and lead a high-performing pricing and value realization team
• Develop scalable processes, systems, and tools
• Mentor senior pricing professionals

• Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)
• 10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries
• Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence
• Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics
• Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms
• Proven ability to influence executive leaders and drive organizational alignment around pricing strategies
• Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making
• Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels

• MBA or Advanced degree in economics, finance, data science, or related field
• Certified Pricing Professional (CPP)
• 15 or more years of progressive pricing experience in CPG, industrial, manufacturing and/or technology industries
• Experience deploying AI/ML pricing models
• familiarity with Python, Pandas, Scikit-learn, and ensemble ML methods
• Knowledge of SaaS and subscription pricing frameworks
• Familiarity with Lean/Six Sigma methodologies
• Active membership in Professional Pricing Society or relevant external professional group
• Proven track record as a change agent with a challenger mindset, capable of influencing enterprise strategy and driving transformation

variable compensation including short term and long-term incentives