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Director Strategic Initiatives

Germany, Herzogenaurach · Job Posted February 19, 2026
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Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Job Responsibility

  • In collaboration with the Strategy leader and Management Board, lead the strategic transformation program, setting the overall direction and ensuring alignment with the company's growth objectives and competitive positioning
  • Lead and oversee all project leaders, providing guidance and support to ensure the successful execution of cross-functional transformation initiatives
  • Act as the primary internal advisor for continuous improvement, identifying strategic transformative opportunities, reviewing recommendations from project leaders, analyzing program-level data, and driving solution development and implementation to secure the organization’s ongoing success
  • Develop and deliver comprehensive update presentations and reports to senior leadership and governance boards, enabling informed decision-making and transparent communication across all levels of the organization
  • Collaborate with executive stakeholders and functional teams to ensure cross-company alignment, reinforce a culture of continuous improvement, and oversee the governance and successful completion of all transformation objectives

Requirements

  • At least 8-10 years of relevant work experience in a Consulting, Corporate Strategy or similar role, within the sporting goods, fashion or FMCG industry
  • Proven leadership and influencing skills in an international context
  • Proven ability to lead complex strategic transformative programs and projects
  • Strong business acumen and understanding of the broader business context in the sporting goods industry
  • Strong qualitative and quantitative problem-solving skills, identifying key issues and developing effective solutions
  • Very strong communication skills towards senior management
  • Highly committed team player with a great affinity towards sports

What we offer

  • Equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability
  • Equality for all is one of the core principles at PUMA
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