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Uber Logo Uber · Finance

Director, Strategic Finance - Advertising

United States, New York Employment contract 237000.00 - 263000.00 USD / Year · Job Posted May 03, 2026
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Job Description

As the Director of Strategic Finance for Advertising, you will lead the Finance team supporting Uber's rapidly scaling Advertising business — one of the company's highest-growth, highest-margin revenue streams. You will be a key member of the Strategic Finance leadership team and the primary Finance partner to the Advertising leadership team. In this role, you will drive financial planning across Uber's full-funnel advertising product portfolio — spanning sponsored listings, journey ads, in-car media, and brand advertising solutions across the Uber Rides and Uber Eats platforms. You will serve as the "CFO" to the Advertising organization. This role is ideal for a finance leader who thrives at the intersection of advertising economics, product strategy, and high-growth revenue scaling.

Job Responsibility

  • Act as the primary financial advisor to the Advertising leadership team
  • Co-develop strategic goals, investment frameworks, and long-range financial plans with senior stakeholders across Ads Product, Sales, Ad Operations, and Partnerships
  • Serve as a thought partner to Finance leadership on advertising revenue optimization, pricing strategy, yield management, and go-to-market investment decisions
  • Lead financial planning for advertising revenue across all product surfaces — including sponsored listings, journey ads, in-car media, post-checkout placements, and brand solutions
  • Build and maintain driver-based models that tie ad revenue to marketplace dynamics — trip volume, order volume, advertiser demand, auction mechanics, fill rates, and CPM/CPC trends
  • Own the advertising P&L: revenue forecasting, cost of revenue, sales & marketing investment, and contribution margin analysis across advertiser segments
  • Model and evaluate the economics of new ad formats, product launches, and programmatic marketplace integrations
  • Support pricing and packaging decisions by analyzing elasticity, competitive benchmarks, and advertiser willingness-to-pay across self-serve and managed service channels
  • Partner with Product and Data Science to quantify the revenue impact of ad targeting improvements, measurement capabilities, and inventory expansion
  • Own the financial framework for sales team sizing, territory planning, quota setting, and sales compensation ROI
  • Drive analytics on advertiser acquisition cost, retention, lifetime value, and cohort-based revenue trends across SMB and enterprise segments
  • Support the financial case for strategic partnerships, programmatic integrations, and measurement partner investments
  • Evolve scalable reporting infrastructure to track advertising financial KPIs
  • Drive performance reporting and insights that inform investment decisions across ad product development, sales capacity, and international expansion
  • Regularly interface with C-level leadership and Board preparation to provide updates on advertising revenue trajectory, margin profile, and competitive positioning
  • Lead and develop a high-performing Advertising Finance team
  • Improve planning processes, enhance systems integration, and streamline financial reporting across the advertising business
  • Foster a culture of performance, transparency, and continuous learning
  • Push the boundaries of traditional advertising revenue forecasting — embracing AI-driven demand modeling, dynamic pricing analysis, and technical innovation
  • Continually seek out new tools and methods to improve forecasting accuracy across a rapidly evolving ad product portfolio with complex auction dynamics and multi-platform inventory

Requirements

  • 10+ years of experience in Strategic Finance, FP&A, or Investment Banking, with meaningful exposure to advertising, media, or marketplace business models
  • Experience at a high-growth enterprise — preferably in advertising technology, retail media, or a marketplace environment
  • Proven success building or leading finance functions supporting high-growth revenue lines with complex pricing, auction-based economics, or multi-product portfolios
  • BS/BA in Finance, Accounting, Economics, or related field
  • MBA or CFA preferred
  • Deep knowledge of advertising economics
  • Strong financial modeling skills with experience in driver-based revenue forecasting for advertising or marketplace businesses
  • Demonstrated cross-functional leadership experience, especially with Product, Sales, Data Science, and Engineering teams
  • Experience with advertising-adjacent financial planning: sales compensation design, quota modeling, advertiser LTV analysis, and go-to-market investment frameworks
  • Excellent communication skills, executive presence, and a strategic yet agile mindset with a bias for action
  • Passion for advertising technology, marketplace economics, and solving complex revenue optimization challenges at scale

What we offer

  • Bonus program
  • Equity award & other types of comp
  • 401(k) plan
  • Various benefits
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