Director / Sr Director, CX Job at Zion & Zion (Tempe)

Job Description

We are looking for a passionate, motivated, high-performing team member to lead CX Strategy within our agency. The successful candidate must be able to develop agency processes from scratch that differentiate the agency and align media, marketing automation, CX, UX, creative and analytics toward the goal of addressing the customer journey. Please note that this is not a tactical position, but a strategic one. A high degree of intellectual and conceptual capability and business thinking is required.

Job Responsibility

Develop strategic CX-related processes
Develop nurture strategies for key clients
Develop journey maps
Develop processes (from scratch in many cases) to align approaches to creative with customer journey stages
Work closely with account managers, developers, digital media buyers, marketing automation strategists, creative team members, and Tealium engineers, and clients to deliver impactful customer-journey-driven digital strategies
Manage your workload across simultaneous projects with proven success coordinating cross-departmentally to accomplish goals
Maintain a high level of proficiency in multiple digital products, benefits, and features
Identify and communicate strong use cases
Analyze complex issues, identify possible solutions, and present recommendations to clients and coworkers
Own various client relationships in conjunction with account managers
Provide leadership for our Content/Marketing Automation/Nurture/CX/UX team
Successfully develop a strategy that is driven by both marketing technology and creative
Produce articles and white papers

Requirements

Hands-on experience with one or more advanced marketing automation platforms such as Marketo, Pardot or Eloqua
Experience with digital media preferred
Experience with UX processes preferred, including wireframing (UX certification preferred)
Experience with data warehousing and data visualization preferred
Experience interacting with creative teams and developing customer-journey-relevant strategy for creative teams to align to
In-depth experience with 5 or more following solutions: Web Analytics, Search Engine Marketing, Display Marketing, Email Service Providers, Data Management Platforms, Demand or Supply Side Platforms, Digital Exchanges, Mobile Analytics, Ad Serving, Content Optimization (Multivariate) Testing, Marketing Automation, Tag Management
Passionate about online marketing optimization, data technologies, and the MarTech space
Excellent verbal and written communication skills
Exceptional customer management and project management skills
Ability to captivate an audience, including client executives
Bachelor of Marketing, Business, Computer Science, Information Systems or related field
CDP familiarity a MUST (Tealium preferred)

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Director / Sr Director, CX

Job Description

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